{"id":34351,"date":"2022-07-25T08:08:00","date_gmt":"2022-07-25T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34351"},"modified":"2022-07-24T12:24:44","modified_gmt":"2022-07-24T10:24:44","slug":"contenidos-recopilacion-tematica-storytelling","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/07\/25\/contenidos-recopilacion-tematica-storytelling\/","title":{"rendered":"[Contenidos] Recopilaci\u00f3n tem\u00e1tica: storytelling"},"content":{"rendered":"\n

Acabo el especial de julio he aprovechado para que conozcas qu\u00e9 tipo de contenidos comparto en mi newsletter. \u00a1Feliz lectura!<\/p>\n\n\n\n

Tabla peri\u00f3dica del storytelling<\/h2>\n\n\n\n

Este tipo de representaciones van muy bien para disponer los elementos de forma que tengan sentido. La propuesta de James Harris<\/a> (v\u00eda<\/a>) enlaza cada uno de ellos para ampliar m\u00e1s informaci\u00f3n, como el cl\u00e1sico MacGuffin<\/a>.<\/p>\n\n\n\n

Manual de storytelling<\/h2>\n\n\n\n

Fernando Santiago comparte su libro<\/a> en PDF (tambi\u00e9n disponible copia en papel), al final del cual encontrar\u00e1s una plantilla que sirve de principio para contar una historia. Y, si necesitas convencerte de la importancia del storytelling, puedes mirar la breve presentaci\u00f3n de Ian Magrisso sobre storyfication<\/a>.<\/p>\n\n\n\n

\u00c9rase una vez…<\/h2>\n\n\n\n

De este resumen de la Creator Economy Expo<\/a> me quedo con esta peque\u00f1a gu\u00eda para contar una historia<\/a>. Me divierte, claro, que empiece con el cl\u00e1sico \u00abOnce upon a time\u00bb y acabe con \u00abSomeone gets a kiss\u00bb, pero tambi\u00e9n me gusta el centro, lo que demuestra que ayuda a crear buenas historias.<\/p>\n\n\n\n

El personaje de una historia<\/h2>\n\n\n\n

Ernesto Jim\u00e9nez ha empezado en su newsletter una gu\u00eda sobre el tri\u00e1ngulo de la historia. La primera<\/a> est\u00e1 dedicada al personaje (los otros v\u00e9rtices son el gancho emocional y la estructura) y sirve de marco de referencia para el resto.<\/p>\n\n\n\n

How To Use Storytelling In UX<\/h2>\n\n\n\n

En Smashing Magazine tienen tendencia a hacer art\u00edculos largos. Si tienes 17 minutos para leer este sobre storytelling<\/a>, puedes sacar aprendizajes para aplicarlo a tu elevator pitch o repasar el viaje del h\u00e9roe. Si lo que te hace falta es refrescar los arquetipos, \u00c1lex Mor\u00e1n los resume en su LinkedIn<\/a>.<\/p>\n\n\n\n

Storytelling y correo electr\u00f3nico<\/h2>\n\n\n\n

Se puede contar una historia en cualquier formato, tambi\u00e9n por email. Solo hay que adaptar la estructura y aprovechar lo que cada canal ofrece. En FastCompany<\/a> reparten los cuatro elementos de una historia en asunto, correo y llamada a la acci\u00f3n.<\/p>\n\n\n\n

Si te ha gustado esta recopilaci\u00f3n, \u00a1imag\u00ednate cu\u00e1nto disfrutar\u00e1s cada semana leyendo mi newsletter<\/a>!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Acabo el especial de julio he aprovechado para que conozcas qu\u00e9 tipo de contenidos comparto en mi newsletter. \u00a1Feliz lectura! Tabla peri\u00f3dica del storytelling Este tipo de representaciones van muy bien para disponer los elementos de forma que tengan sentido. La propuesta de James Harris (v\u00eda) enlaza cada uno de ellos para ampliar m\u00e1s informaci\u00f3n, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[499],"tags":[428],"class_list":["post-34351","post","type-post","status-publish","format-standard","hentry","category-branded-storytelling-transmedia","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34351"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34351\/revisions"}],"predecessor-version":[{"id":34364,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34351\/revisions\/34364"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}