{"id":34315,"date":"2022-07-18T08:08:00","date_gmt":"2022-07-18T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34315"},"modified":"2022-07-16T09:33:25","modified_gmt":"2022-07-16T07:33:25","slug":"contenidos-recopilacion-tematica-tono-de-voz","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/07\/18\/contenidos-recopilacion-tematica-tono-de-voz\/","title":{"rendered":"[Contenidos] Recopilaci\u00f3n tem\u00e1tica: tono de voz"},"content":{"rendered":"\n

Sigo con el especial de julio para que conozcas qu\u00e9 tipo de contenidos comparto en mi newsletter semanal. \u00a1Feliz lectura!<\/p>\n\n\n\n

V\u00eddeo: c\u00f3mo definir el tono de voz<\/h2>\n\n\n\n

Te lo cuenta en menos de un cuarto de hora Elisa Torregrosa de Webpositer<\/a>, aunque tambi\u00e9n puedes leer la transcripci\u00f3n<\/a> para guardarte los ejemplos.<\/p>\n\n\n\n

Saltarse las normas para adaptarse<\/h2>\n\n\n\n

Buen art\u00edculo el de Branzai<\/a> sobre el tono de voz con una gran pregunta: \u00bfte expresas c\u00f3mo dices ser? F\u00edjate: \u00abNo tiene sentido crear una Marca con un posicionamiento disruptivo y pretender contar al mundo quien eres siendo r\u00edgido frente a las normas\u00bb. Y eso tambi\u00e9n incluye las de la lengua, claro.<\/p>\n\n\n\n

Retos y tendencias de branding para 2022<\/h2>\n\n\n\n

Brandemia ha publicado su \u00ab1r Bar\u00f3metro del Branding<\/a>\u00bb y, claro, los contenidos est\u00e1n bien presentes en dos tendencias: \u00abpotenciaci\u00f3n del branding verbal, narrativo o de relato\u00bb y \u00abpersonalidad y tono de voz como palancas de cambio\u00bb. \u00a1Esta es la magia de los contenidos: sirven para muchas \u00e1reas<\/a>!<\/p>\n\n\n\n

Dimensiones del tono de voz y p\u00e1ginas 404<\/h2>\n\n\n\n

Por la newsletter The Clikk<\/a> recupero un art\u00edculo de Nielsen sobre las cuatro dimensiones el tono de voz<\/a> y me parece apropiado mezclarlo con el calendario de Adviento que est\u00e1 publicando Clara Soteras en Twitter<\/a> porque va de p\u00e1ginas 404: un fant\u00e1stico lugar para mostrar el tono de voz y la personalidad de la marca.<\/p>\n\n\n\n

Si tienes un prop\u00f3sito claro, tienes una voz clara<\/h2>\n\n\n\n

En cuanto sabes cu\u00e1l es el prop\u00f3sito de tu negocio<\/a>, puedes preparar el resto, incluyendo el tipo de tono de voz<\/a>. El problema viene cuando se intenta hacer al rev\u00e9s y se empieza hablando si haber pensado antes en el por qu\u00e9<\/a>.<\/p>\n\n\n\n

Personalidad, voz y tono<\/h2>\n\n\n\n

Siguiendo con el tema de mi post, unos art\u00edculos recientes que me reafirman en la necesidad de poder expresar sin miedo qui\u00e9nes somos y aquello en lo que creemos para diferenciarnos m\u00e1s all\u00e1 del precio<\/a>: para una idea general, uno resumido<\/a> o mejor otro m\u00e1s completo<\/a> (y cercano a mi metodolog\u00eda).<\/p>\n\n\n\n

Si te ha gustado esta recopilaci\u00f3n, \u00a1imag\u00ednate cu\u00e1nto disfrutar\u00e1s cada semana leyendo mi newsletter<\/a>!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Sigo con el especial de julio para que conozcas qu\u00e9 tipo de contenidos comparto en mi newsletter semanal. \u00a1Feliz lectura! V\u00eddeo: c\u00f3mo definir el tono de voz Te lo cuenta en menos de un cuarto de hora Elisa Torregrosa de Webpositer, aunque tambi\u00e9n puedes leer la transcripci\u00f3n para guardarte los ejemplos. Saltarse las normas para […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[559],"class_list":["post-34315","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-voz-y-tono"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34315"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34315\/revisions"}],"predecessor-version":[{"id":34331,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34315\/revisions\/34331"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}