{"id":34299,"date":"2022-07-11T08:08:00","date_gmt":"2022-07-11T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34299"},"modified":"2022-07-06T20:35:52","modified_gmt":"2022-07-06T18:35:52","slug":"contenidos-recopilacion-tematica-ux-writing","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/07\/11\/contenidos-recopilacion-tematica-ux-writing\/","title":{"rendered":"[Contenidos] Recopilaci\u00f3n tem\u00e1tica: UX writing"},"content":{"rendered":"\n

Despu\u00e9s de la recopilaci\u00f3n sobre CTA<\/a>, te traigo una con lo que he enviado \u00faltimamente sobre UX writing. \u00a1Feliz lectura!<\/p>\n\n\n\n

Estado del UX writing y content design<\/h2>\n\n\n\n

No son datos, pero las opiniones basadas en la experiencia tambi\u00e9n sirven para formarse una idea de c\u00f3mo est\u00e1 el patio. Las ha recopilado Malko Gallegos en su newsletter 50<\/a> y son interesantes porque sirven para hacer terapia de grupo, ya que la mayor\u00eda de los equipos son \u201cequipos de uno\u00bb como comenta alguien.<\/p>\n\n\n\n

Tendencias en UX writing<\/h2>\n\n\n\n

Comuniza ha publicado un informe con las \u00ab10 ideas clave sobre los contenidos textuales de la era post-digital<\/a>\u00bb (descarga a cambio del correo). Me llama la atenci\u00f3n la distinci\u00f3n entre startups y grandes empresas porque hace tiempo que pienso que todo depende de la madurez<\/a> y no del tama\u00f1o o edad.<\/p>\n\n\n\n

Tono de voz aplicado a UX writing<\/h2>\n\n\n\n

El art\u00edculo de Frontitude<\/a> hace un buen repaso a qu\u00e9 es el tono de voz con sus tipos (formal, humor\u00edstico, profesional…) y ejemplos. De nuevo<\/a>, acaba saliendo Starbucks, tan cl\u00e1sico como MailChimp cuando se trata de microcopy.<\/p>\n\n\n\n

Gu\u00eda de estilo de UX writing en 6 pasos<\/h2>\n\n\n\n

Es un tema que me interesa mucho, aunque sigo pensando que por estos lares no se valora suficiente. Por eso te recomiendo este post<\/a>, porque lo explica de forma muy sencilla y demuestra que solo hay que tomar decisiones y apuntarlas. Me gusta la imagen del tercer paso porque \u00a1hasta los puntos cuentan!<\/p>\n\n\n\n

Pir\u00e1mide invertida y UX<\/h2>\n\n\n\n

Si prefieres textos largos, seguro que has experimentado las ventajas de esta t\u00e9cnica de redacci\u00f3n. Pues no es la \u00fanica: en Torresburriel proponen un par m\u00e1s<\/a> que tambi\u00e9n tienen su inter\u00e9s para el UX writing. Pista: saca un reloj de arena y c\u00f3mete unas nueces.<\/p>\n\n\n\n

L\u00e9eme<\/h2>\n\n\n\n

Mientras Alicia estaba por el Pa\u00eds de las Maravillas, comi\u00f3 y bebi\u00f3 porque ley\u00f3 un papelito que se lo ped\u00eda. Los copywriters o los UX writers, seg\u00fan el contexto, escriben esos mensajitos<\/a> para que el usuario haga algo. Pero pocas veces dicen \u00abL\u00e9eme\u00bb y eso que quiz\u00e1 por hab\u00e9rtelo pedido lo he conseguido con este p\u00e1rrafo.<\/p>\n\n\n\n

Si te ha gustado esta recopilaci\u00f3n, \u00a1imag\u00ednate cu\u00e1nto disfrutar\u00e1s cada semana leyendo mi newsletter<\/a>!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de la recopilaci\u00f3n sobre CTA, te traigo una con lo que he enviado \u00faltimamente sobre UX writing. \u00a1Feliz lectura! Estado del UX writing y content design No son datos, pero las opiniones basadas en la experiencia tambi\u00e9n sirven para formarse una idea de c\u00f3mo est\u00e1 el patio. Las ha recopilado Malko Gallegos en su […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[387,577],"class_list":["post-34299","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-usabilidad","tag-ux-writing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34299"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34299\/revisions"}],"predecessor-version":[{"id":34300,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34299\/revisions\/34300"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}