{"id":3425,"date":"2011-01-31T09:58:59","date_gmt":"2011-01-31T08:58:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3425"},"modified":"2011-02-02T09:23:01","modified_gmt":"2011-02-02T08:23:01","slug":"contenidos-sin-prisa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/31\/contenidos-sin-prisa\/","title":{"rendered":"[Contenidos] Sin prisa"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes. Esta semana selecciono un apunte breve que reivindica la pausa para reflexionar sobre la creaci\u00f3n pero tambi\u00e9n sobre el consumo de informaci\u00f3n. \u00a1Las prisas nunca son buenas!<\/p>\n<blockquote><p>\u00abEn marketing online, tienes que ser capaz de crear contenidos que quieran  tus clientes y publicarlos r\u00e1pidamente\u00bb escribi\u00f3 Kipp Bodnar en <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/6546\/Online-Content-Doesn-t-Have-an-Expiration-Date.aspx\" target=\"_blank\">\u00abOnline Content Doesn\u2019t Have an Expiration Date\u00bb<\/a>.<\/p>\n<p>La palabra clave de esta frase y sobre la que podr\u00edamos discutir es  \u00abquickly\u00bb. S\u00ed a que los contenidos interesen, pero \u00bfpor qu\u00e9 tanta prisa? En una  <strong>estrategia de blogs o microblogs<\/strong>, s\u00ed puede tener sentido ser los primeros  para atraer y enganchar prospects. Pero si miramos m\u00e1s ampliamente, un estudio  tipo white paper requiere m\u00e1s tiempo de an\u00e1lisis y la competici\u00f3n pasa a un  segundo nivel.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 5 (13 de septiembre de 2010)<\/strong>. \u00bfQuieres <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">leerla entera<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Esta semana selecciono un apunte breve que reivindica la pausa para reflexionar sobre la creaci\u00f3n pero tambi\u00e9n sobre el consumo de informaci\u00f3n. \u00a1Las prisas nunca son buenas! \u00abEn marketing online, tienes que ser capaz de crear contenidos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[],"class_list":["post-3425","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3425"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3425\/revisions"}],"predecessor-version":[{"id":3431,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3425\/revisions\/3431"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}