{"id":34233,"date":"2022-06-20T08:08:00","date_gmt":"2022-06-20T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34233"},"modified":"2022-06-16T19:48:43","modified_gmt":"2022-06-16T17:48:43","slug":"contenidos-tendencias-de-busqueda-sobre-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/06\/20\/contenidos-tendencias-de-busqueda-sobre-marketing-de-contenidos\/","title":{"rendered":"[Contenidos] Tendencias de b\u00fasqueda sobre marketing de contenidos"},"content":{"rendered":"\n<p>\u00bfHay inter\u00e9s en el marketing de contenidos? S\u00ed, cada vez m\u00e1s empresas lo practican. Pero, \u00bfhay el mismo inter\u00e9s en el marketing de contenidos aqu\u00ed y en el resto del mundo? He buscado en Google Trends la respuesta y, spoiler, somos diferentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consultas relacionadas con marketing de contenidos en Espa\u00f1a<\/h2>\n\n\n\n<script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/2965_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"RELATED_QUERIES\", {\"comparisonItem\":[{\"keyword\":\"\/m\/03qj473\",\"geo\":\"ES\",\"time\":\"2004-01-01 2022-06-17\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=all&geo=ES&q=%2Fm%2F03qj473\",\"guestPath\":\"https:\/\/trends.google.es:443\/trends\/embed\/\"}); <\/script>\n\n\n\n<p>Las <a href=\"https:\/\/trends.google.es\/trends\/explore?date=all&amp;geo=ES&amp;q=%2Fm%2F03qj473\">consultas relacionadas<\/a> (y los temas) son bastante previsibles desde 2004 (aunque no destacan num\u00e9ricamente): <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/10\/21\/contenidos-los-seo-empiezan-a-valorar-a-los-contenidos\/\">SEO<\/a>, inbound marketing, social media marketing, <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/12\/06\/contenidos-el-branded-content-es-original-y-no-molesta\/\" data-type=\"post\" data-id=\"33432\">branded content<\/a> y tambi\u00e9n <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/07\/01\/contenidos-como-combinar-email-marketing-y-content-marketing\/\">email marketing<\/a>. As\u00ed que podemos pensar que se buscan <strong>conceptos generales<\/strong>, quiz\u00e1 interes\u00e1ndose sobre las diferentes opciones que ofrece el marketing en general mientras se trata de elegir cu\u00e1l utilizar. Vamos, que si esto fuese un funnel, estar\u00edamos bastante arriba, todav\u00eda lejos de la implantaci\u00f3n.<\/p>\n\n\n\n<p>Fij\u00e1ndonos en el \u00faltimo a\u00f1o, no hay suficiente informaci\u00f3n que extraer, lo cual es muy significativo. Habr\u00e1 que mirar en general.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consultas relacionadas con marketing de contenidos en el mundo<\/h2>\n\n\n\n<p>Cambiemos la ubicaci\u00f3n y miremos las consultas relacionadas en <a href=\"https:\/\/trends.google.es\/trends\/explore?date=all&amp;q=%2Fm%2F03qj473\">todo el mundo<\/a>.<\/p>\n\n\n\n  <script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/2965_RC01\/embed_loader.js\"><\/script>\n  <script type=\"text\/javascript\">\n    trends.embed.renderExploreWidget(\"RELATED_QUERIES\", {\"comparisonItem\":[{\"keyword\":\"\/m\/03qj473\",\"geo\":\"\",\"time\":\"2004-01-01 2022-06-17\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=all&q=%2Fm%2F03qj473\",\"guestPath\":\"https:\/\/trends.google.es:443\/trends\/embed\/\"});\n  <\/script>\n\n\n\n<p>Los resultados son bastante parecidos desde 2004, pero hay matices interesantes: aparece content marketing strategy y <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2020\/01\/27\/contenidos-10-tareas-que-explican-que-es-la-estrategia-de-contenidos\/\" data-type=\"post\" data-id=\"13960\">content strategy<\/a>, adem\u00e1s tambi\u00e9n content marketing agency y <a href=\"https:\/\/www.evasanagustin.com\/servicios\/\">content marketing services<\/a>. Aunque tampoco son n\u00fameros muy altos, me parecen m\u00e1s <strong>orientados a la acci\u00f3n <\/strong>que en Espa\u00f1a. Y m\u00e1s centrados en <strong>aspectos concretos<\/strong> porque tambi\u00e9n aparece <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/04\/05\/contenidos-no-elijas-combina-sem-y-marketing-de-contenidos\/\" data-type=\"post\" data-id=\"32414\">seo content marketing<\/a>, social media content marketing o <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/09\/contenidos-marketing-de-contenidos-para-b2b\/\" data-type=\"post\" data-id=\"4465\">b2b content marketing<\/a>, incluso best content marketing. <\/p>\n\n\n\n<p>Centr\u00e1ndonos en el \u00faltimo a\u00f1o, la exploraci\u00f3n se vuelve <strong>a\u00fan m\u00e1s espec\u00edfica<\/strong>. Aumentan consultas como <a href=\"https:\/\/www.marketingdecontenidos.es\/faqs\/donde-encuentro-temas-para-escribir\/\">content title generator<\/a>, content optimization tool y hasta saas content marketing agency. Vamos, que est\u00e1n en la parte final del embudo, cuando ya se tiene bastante claro qu\u00e9 hacer y se busca con qui\u00e9n y c\u00f3mo hacerlo. <\/p>\n\n\n\n<p>As\u00ed que la diferencia es evidente: <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2018\/04\/09\/contenidos-sobre-la-divulgacion-de-contenidos-vs-content\/\">todav\u00eda vamos con retraso<\/a>. Y otro dato de Google Trends que lo confirma: seg\u00fan el gr\u00e1fico de inter\u00e9s, Espa\u00f1a est\u00e1 en la posici\u00f3n 64 de 73 pa\u00edses (desde 2004 o, si lo prefieres, 77 de 84 en el \u00faltimo a\u00f1o). <\/p>\n\n\n\n<p>Habr\u00e1 que seguir trabajando. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-amazon wp-block-embed-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing de contenidos: Estrategias para atraer clientes a tu empresa\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/leer.amazon.es\/kp\/card?preview=inline&#038;linkCode=ll1&#038;ref_=k4w_oembed_t0d30GfNwgbtMH&#038;asin=840918432X&#038;tag=evasanagustin-21\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHay inter\u00e9s en el marketing de contenidos? S\u00ed, cada vez m\u00e1s empresas lo practican. Pero, \u00bfhay el mismo inter\u00e9s en el marketing de contenidos aqu\u00ed y en el resto del mundo? He buscado en Google Trends la respuesta y, spoiler, somos diferentes. Consultas relacionadas con marketing de contenidos en Espa\u00f1a Las consultas relacionadas (y los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,462],"tags":[537],"class_list":["post-34233","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-mercado-de-contenidos","tag-madurez-estrategia-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34233"}],"version-history":[{"count":14,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34233\/revisions"}],"predecessor-version":[{"id":34247,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34233\/revisions\/34247"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}