{"id":3414,"date":"2011-01-24T08:28:14","date_gmt":"2011-01-24T07:28:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3414"},"modified":"2020-06-05T18:20:41","modified_gmt":"2020-06-05T16:20:41","slug":"contenidos-conectar-no-es-gritar","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/24\/contenidos-conectar-no-es-gritar\/","title":{"rendered":"[Contenidos] Conectar no es gritar"},"content":{"rendered":"<p>\u00abIn a world where everybody screams, silence is noticeable. White space provides the silence\u00bb<\/p>\n<p>Esta cita extra\u00edda del libro \u00ab<a href=\"http:\/\/www.olivertomas.com\/books\/the-vignelli-canon\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Vigneli canon<\/a>\u00bb (<a href=\"http:\/\/www.vignelli.com\/home\/bookmagazine\/canon.html\" target=\"_blank\" rel=\"noopener noreferrer\">descargable en PDF<\/a>) me ha gustado tanto que la elevo a tema destacado de esta newsletter. En <a href=\"http:\/\/www.vignelli.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vigneli<\/a> son dise\u00f1adores, pero es v\u00e1lido para el marketing. Sin saber que hablan de tipograf\u00eda, la primera frase se aplica perfectamente a los contenidos.<\/p>\n<p>En Internet hay mucha gente gritando. Con copys agresivos en may\u00fasculas y colores chillones y parpadeantes buscan un click que, con suerte, acabe convertido en cliente. <strong>El recurso de \u00abllama ahora\u00bb se ha convertido en \u00abhaz click\u00bb pero no por eso atrae a los que antes tampoco llamaban<\/strong>.<\/p>\n<p>Ese tipo de publicidad cumplir\u00e1 otros objetivos, pero <strong>no es la v\u00eda para conectar con los posibles clientes<\/strong>. Hacen falta contenidos que les ayuden, que les interesen, que les hagan pensar en nosotros, que les fidelicen para cuando nos necesiten.<\/p>\n<blockquote><p>Originalmente publicado en la <strong><a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">newsletter Marketing de contenidos<\/a>, n\u00famero 4 (6 de septiembre de 2010).<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u00abIn a world where everybody screams, silence is noticeable. White space provides the silence\u00bb Esta cita extra\u00edda del libro \u00abThe Vigneli canon\u00bb (descargable en PDF) me ha gustado tanto que la elevo a tema destacado de esta newsletter. En Vigneli son dise\u00f1adores, pero es v\u00e1lido para el marketing. Sin saber que hablan de tipograf\u00eda, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[512],"class_list":["post-3414","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3414"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3414\/revisions"}],"predecessor-version":[{"id":16741,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3414\/revisions\/16741"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}