{"id":34058,"date":"2022-05-02T08:08:00","date_gmt":"2022-05-02T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34058"},"modified":"2022-05-01T10:48:43","modified_gmt":"2022-05-01T08:48:43","slug":"contenidos-hacen-falta-nutricionistas-del-contenido","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/05\/02\/contenidos-hacen-falta-nutricionistas-del-contenido\/","title":{"rendered":"[Contenidos] Hacen falta nutricionistas del contenido"},"content":{"rendered":"\n<p>No lo digo yo, aunque coincido plenamente con Lucas Aisa. El concepto surgi\u00f3 en <a href=\"https:\/\/www.linkedin.com\/posts\/lucasaisa_comunidades-pasivas-calvoconbarbacom-activity-6924272149352345600-eV7E\/\">una conversaci\u00f3n en LinkedIn<\/a> a ra\u00edz de <a href=\"https:\/\/bit.ly\/CCB-Pasivos\">su post sobre comunidades pasivas<\/a>. Empec\u00e9 quej\u00e1ndome sobre la costumbre de pedir \u00abcomparte, comenta, guarda\u00bb y acab\u00f3 con la identificaci\u00f3n de este perfil: <strong>nutricionista del contenido<\/strong>. Me animo a dejar mi opini\u00f3n en mi blog tambi\u00e9n para recuperar la veterana costumbre de crear posts a partir de otros. Bienvenido sea (otra vez) el debate.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:6924272148219891712\" allowfullscreen=\"\" title=\"Publicaci\u00f3n integrada\" width=\"504\" height=\"626\" frameborder=\"0\"><\/iframe>\n\n\n\n<p><strong>El contenido original escasea<\/strong>. Ya hay demasiado refrito creado a partir de refrito, haciendo que la calidad de las publicaciones baje demasiado. Te animo a hacer la prueba: entra en Google, busca algo y f\u00edjate en todos los resultados de la primera p\u00e1gina. Yo he tenido que leer muchos de esos \u00abbien posicionados\u00bb sobre temas diversos y no deja muy bien a la profesi\u00f3n.<\/p>\n\n\n\n<p>Muchos t\u00edtulos y argumentos sospechosamente similares, <strong>poca diferenciaci\u00f3n <\/strong>y escasa aportaci\u00f3n de valor. La competencia es feroz, dir\u00edan los SEO; la calidad de baj\u00edsima, dir\u00edan los del contenido. A los que crean esa \u00abbasurilla\u00bb Lucas los llama \u00abrellena huecos\u00bb y yo a\u00f1ado que son los culpables de conseguir que la mala dieta se extienda a las masas \u00e1vidas de pasar el rato, a lo fast food del entretenimiento, preocup\u00e1ndose solo por el ahora. <\/p>\n\n\n\n<p>Los refritos son <strong>malos a largo plazo<\/strong>: son igual que los fritos y la telebasura porque tambi\u00e9n pueden afectar a tu salud y te atontan. Todos lo sabemos, aunque no es algo que (todav\u00eda) quite el sue\u00f1o a la mayor\u00eda si hacemos caso a las ventas y los aud\u00edmetros. De hecho, es posible que hasta sean los que consiguen m\u00e1s \u00abcompartidos, comentarios, guardados\u00bb y similares. \u00bfPor qu\u00e9, si solo publican refritos? \u00bfPor qu\u00e9 se les premia? Pues porque hay quien se conforma con eso. Bendita ignorancia.<\/p>\n\n\n\n<p>Pero, como si fu\u00e9semos irreductibles galos, tambi\u00e9n hay quienes nos preocupamos de producir contenidos que sean buenos, cuidamos nuestra dieta y tratamos de convencer a los dem\u00e1s de sus bondades para que rechacen lo que puede da\u00f1arlos. <strong>\u00bfSomos creadores, curadores? Mejor, \u00a1somos nutricionistas! <\/strong>Preferimos la calidad a la cantidad (a pesar de que <a href=\"https:\/\/www.getrevue.co\/profile\/pol-rodriguez-rius\/issues\/brandon-produce-en-masa-1132974\">a algunos les funciona e inspiran a otros<\/a>) y <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/04\/25\/contenidos-simplificar-es-estructurar-bien-las-ideas\/\" data-type=\"post\" data-id=\"34039\">simplificamos<\/a> aunque no se reconozca nuestra tarea con <a href=\"https:\/\/twitter.com\/evasanagustin\/status\/1519980169833943040\">m\u00e9tricas de vanidad<\/a>. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cc2x1tuqnyv\/\">Hay demasiada informaci\u00f3n ah\u00ed fuera<\/a> como para consumir solo refritos, \u00bfno te parece? Espero, porque por aqu\u00ed hay pocos.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cc2x1tuqnyv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cc2x1tuqnyv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cc2x1tuqnyv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Janis Ozolins (@jaozolins)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Ya, los \u00abrellena huecos\u00bb saben llenarlos muy bien y no dejan mucho espacio al resto de <a href=\"https:\/\/es.wikipedia.org\/wiki\/Un,_dos,_tres..._responda_otra_vez#Los_sufridores\">sufridores<\/a>. Se hace lo que se puede para ocuparlos y despertar a la comunidad, pero no siempre se consigue. Es dif\u00edcil competir y <strong>hacer refritos es f\u00e1cil<\/strong>, demasiado f\u00e1cil, pero consumirlos a\u00fan m\u00e1s. Solo hay que sentarse frente a la pantalla a glotonear moviendo el pulgar. <\/p>\n\n\n\n<p>Esta pasividad, junto con \u00abel eco al otro lado cuando toca sacar la tarjeta\u00bb como apuntaba <a href=\"https:\/\/atipicamarketing.com\/\">Marina Febles<\/a> en su newsletter At\u00edpicaletter\u00a0236, acaba siendo frustrante para quien se pasa horas creando y no ve recompensado su esfuerzo de alguna forma. Ll\u00e1malo monetizaci\u00f3n, interacci\u00f3n o una sencilla reacci\u00f3n para recordar que <strong>hay alguien al otro lado<\/strong>. \u00bfSigues ah\u00ed o ya habr\u00e1s dejado de leer porque este post <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/09\/20\/contenidos-entre-comos-y-porques-anda-el-juego\/\" data-type=\"post\" data-id=\"33086\">te est\u00e1 obligando a pensar<\/a>? \u00a1Qu\u00e9 inc\u00f3modo, eh!<\/p>\n\n\n\n<p>En Internet hay espacio para todos, pero <strong>lo que no hay es tiempo <\/strong>de pararse a pensar si lo que se est\u00e1 leyendo, viendo o escuchando es lo mejor, m\u00e1s completo o incluso original. Nadie pasa de la primera p\u00e1gina de resultados. \u00bfQui\u00e9n invierte un rato en comparar fuentes, en contrastar? Si todos lo hici\u00e9semos, ser\u00eda m\u00e1s dif\u00edcil que los refritos triunfasen.<\/p>\n\n\n\n<p>Quiz\u00e1 confiamos demasiado en que Google (y cualquier otro algoritmo) sea nuestro nutricionista personal, ofreci\u00e9ndonos lo que necesitamos consumir. Pero, \u00bfno lo hacen buscando su propio beneficio? Me temo que son en parte responsables de que proliferen los \u00abrellena huecos\u00bb, sobre todo si los consideramos enfocados solo a <strong>subir posiciones<\/strong>. <\/p>\n\n\n\n<p>Mejor dejar esta responsabilidad a una persona con buen criterio. Puedes ser t\u00fa o confiar en alguien, lo que importa es que seas consciente de que <strong>has de mantenerte lejos del contenido de baja calidad si quieres que el tuyo tenga valor<\/strong>.<\/p>\n\n\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2022%2F05%2F02%2Fcontenidos-hacen-falta-nutricionistas-del-contenido%2F&#038;text=Quiero%20ser%20nutricionista%20del%20contenido%2C%20%C2%BFy%20t%C3%BA%3F&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank'rel=\"noopener noreferrer\">Quiero ser nutricionista del contenido, \u00bfy t\u00fa? <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.evasanagustin.com%2Fworkaholic%2F2022%2F05%2F02%2Fcontenidos-hacen-falta-nutricionistas-del-contenido%2F&#038;text=Quiero%20ser%20nutricionista%20del%20contenido%2C%20%C2%BFy%20t%C3%BA%3F&#038;via=evasanagustin&#038;related=evasanagustin' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>No lo digo yo, aunque coincido plenamente con Lucas Aisa. El concepto surgi\u00f3 en una conversaci\u00f3n en LinkedIn a ra\u00edz de su post sobre comunidades pasivas. Empec\u00e9 quej\u00e1ndome sobre la costumbre de pedir \u00abcomparte, comenta, guarda\u00bb y acab\u00f3 con la identificaci\u00f3n de este perfil: nutricionista del contenido. Me animo a dejar mi opini\u00f3n en mi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462],"tags":[509,565,496],"class_list":["post-34058","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","tag-calidad-del-contenido","tag-profesion-de-content-curator","tag-vida-y-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34058"}],"version-history":[{"count":12,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34058\/revisions"}],"predecessor-version":[{"id":34077,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34058\/revisions\/34077"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}