{"id":3403,"date":"2011-01-17T13:08:13","date_gmt":"2011-01-17T12:08:13","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3403"},"modified":"2015-03-02T12:17:56","modified_gmt":"2015-03-02T11:17:56","slug":"contenidos-%c2%bfescribir-bien-en-internet","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/17\/contenidos-%c2%bfescribir-bien-en-internet\/","title":{"rendered":"[Contenidos] \u00bf\u00bbEscribir bien\u00bb en Internet?"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>Crawford Killian, autor de \u00abWriting for the web\u00bb, recuperaba <a href=\"http:\/\/crofsblogs.typepad.com\/ckbetas\/2010\/08\/writing-for-the-web-defining-webwriting.html\" target=\"_blank\">hace unos d\u00edas<\/a> un post que escribi\u00f3 en 2003 tratando de  definir <a href=\"http:\/\/crofsblogs.typepad.com\/ckbetas\/2003\/08\/defining_webwri.html\" target=\"_blank\">qu\u00e9 es el webwriting<\/a>. No, no es coger un texto y publicarlo  online.<\/p>\n<p>Killian empieza con esta definici\u00f3n: \u00abWebwriting is good writing adapted to  the limits of the Web as a medium and to the needs of Web users\u00bb y a  continuaci\u00f3n describe \u00abgood writing\u00bb como el texto que no llama la atenci\u00f3n por  s\u00ed mismo y no contiene recursos estil\u00edsticos innecesarios. Este tipo de texto es  especialmente \u00fatil en Internet ya que en <strong>este medio se necesita ser conciso y  breve<\/strong>.<\/p>\n<p>Tambi\u00e9n tiene que ayudar a los diferentes tipos de \u00abweb users\u00bb que llegar\u00e1n a  nuestra web (a quienes tambi\u00e9n clasifica), por ejemplo, con titulares entre  p\u00e1rrafos. En resumen, <strong>conocer a nuestro p\u00fablico objetivo<\/strong> y sus deseos  ayudar\u00eda a hacerla m\u00e1s efectiva.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 3 (30 de agosto de 2010)<\/strong>. \u00bfQuieres <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Crawford Killian, autor de \u00abWriting for the web\u00bb, recuperaba hace unos d\u00edas un post que escribi\u00f3 en 2003 tratando de definir qu\u00e9 es el webwriting. No, no es coger un texto y publicarlo online. Killian empieza con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[503],"class_list":["post-3403","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-titulares"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3403"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3403\/revisions"}],"predecessor-version":[{"id":6736,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3403\/revisions\/6736"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}