{"id":3398,"date":"2011-01-16T21:48:04","date_gmt":"2011-01-16T20:48:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3398"},"modified":"2011-01-16T21:50:28","modified_gmt":"2011-01-16T20:50:28","slug":"ad-medios-sociales-y-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/16\/ad-medios-sociales-y-contenidos\/","title":{"rendered":"[AD] Medios sociales y contenidos"},"content":{"rendered":"<p>Subt\u00edtulo: \u00bfcu\u00e1l es la relaci\u00f3n entre una estrategia <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/29\/ad-7-pasos-para-un-social-media-plan\/\">en medios sociales<\/a> y <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/03\/15\/www-8-pasos-para-una-estrategia-de-contenidos\/\">una de contenidos<\/a>?<\/p>\n<p>Aclaraci\u00f3n del t\u00edtulo elegido: este post convierte en f\u00f3rmula matem\u00e1tica el hecho de que elegir el medio <strong>d\u00f3nde <\/strong>estaremos presentes en nuestra estrategia de medios sociales, <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">los contenidos<\/a> (<strong>qu\u00e9<\/strong>) son tan importantes de definir como de qu\u00e9 manera lo haremos (<strong>c\u00f3mo<\/strong>).<\/p>\n<p>La siguiente tabla es una adaptaci\u00f3n de la que utilic\u00e9 en \u00ab<a href=\"..\/..\/marketingdospuntocero\/\">Marketing 2.0 en una semana<\/a>\u00bb y que viene a resumir las diferentes v\u00edas para estar presentes en medios sociales y los contenidos que pueden utilizarse.<\/p>\n<div id=\"__ss_6591655\" style=\"width: 600px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"La relaci\u00f3n entre una estrategia en medios sociales y una de contenidos\" href=\"http:\/\/www.slideshare.net\/evasanagustin\/la-relacin-entre-una-estrategia-en-medios-sociales-y-una-de-contenidos\">La relaci\u00f3n entre una estrategia en medios sociales y una de contenidos<\/a><\/strong><object id=\"__sse6591655\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"600\" height=\"502\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=estrategias160111-110116142811-phpapp02&amp;rel=0&amp;stripped_title=la-relacin-entre-una-estrategia-en-medios-sociales-y-una-de-contenidos&amp;userName=evasanagustin\" \/><param name=\"name\" value=\"__sse6591655\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"__sse6591655\" type=\"application\/x-shockwave-flash\" width=\"600\" height=\"502\" src=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=estrategias160111-110116142811-phpapp02&amp;rel=0&amp;stripped_title=la-relacin-entre-una-estrategia-en-medios-sociales-y-una-de-contenidos&amp;userName=evasanagustin\" name=\"__sse6591655\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/evasanagustin\">Eva Sanagustin<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Subt\u00edtulo: \u00bfcu\u00e1l es la relaci\u00f3n entre una estrategia en medios sociales y una de contenidos? Aclaraci\u00f3n del t\u00edtulo elegido: este post convierte en f\u00f3rmula matem\u00e1tica el hecho de que elegir el medio d\u00f3nde estaremos presentes en nuestra estrategia de medios sociales, los contenidos (qu\u00e9) son tan importantes de definir como de qu\u00e9 manera lo haremos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,2,412],"tags":[349],"class_list":["post-3398","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-publicidad","category-redaccion-de-contenidos","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3398"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3398\/revisions"}],"predecessor-version":[{"id":3401,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3398\/revisions\/3401"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}