{"id":339,"date":"2008-03-11T16:18:31","date_gmt":"2008-03-11T15:18:31","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=339"},"modified":"2008-03-11T16:24:27","modified_gmt":"2008-03-11T15:24:27","slug":"www-el-objetivo-de-una-web","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/03\/11\/www-el-objetivo-de-una-web\/","title":{"rendered":"[WWW] El objetivo de una web"},"content":{"rendered":"<p>Tener una web corporativa es tan sencillo como hacer un blog porque cualquier empresa\u00a0puede optar por cambiar la tradicional web corporativa por un blog corporativo. Sin entrar a debatir si <a href=\"http:\/\/www.omepet.es\/blog\/index.php\/web-o-blog\/omepet\/\" target=\"_blank\">es mejor web o blog<\/a> y puesto que estoy convencida de que es f\u00e1cil (aunque <a href=\"http:\/\/twitter.com\/evasanagustin\">mi tiempo me est\u00e1 llevando explicarlo<\/a>), la cuesti\u00f3n que me interesa es: <strong>cu\u00e1l es el objetivo<\/strong>.\u00a0<\/p>\n<p>No tiene sentido decir que hay que tener una web porque <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=156\">todo el mundo la tiene<\/a>. Hace unos a\u00f1os\u00a0quiz\u00e1 s\u00ed, pero as\u00ed ahora solo se consiguen webs que ni consiguen visitas ni sirven para nada m\u00e1s que llenar Internet de contenidos vac\u00edos.\u00a0Es necesario\u00a0<strong>saber qu\u00e9 se quiere conseguir con la web, elegir el camino para conseguirlo y hacer lo posible para\u00a0llegar al destino<\/strong>.<\/p>\n<p>Toda p\u00e1gina ha de tener un motivo para existir y\u00a0actualizarse. <strong>Los tres motivos b\u00e1sicos\u00a0que se me ocurren para que una empresa o producto tenga web son:<\/strong> <strong>darse a conocer a un determinado p\u00fablico, posicionarse como referente en su sector y\u00a0vender sus productos<\/strong>.<\/p>\n<p>Curiosamente estos objetivos coinciden con los que podr\u00eda tener cualquiera para tener un blog. De la misma manera que empezaba, acabo: cualquier persona puede tener su blog y no necesitar una p\u00e1gina personal (pregunta que ya empec\u00e9 a plantearme con los <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=332\">resultados del \u00abNavegantes 2007\u00bb<\/a>).<\/p>\n<p>Anteriormente&#8230; <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/02\/www-por-qu-tener-un-blog.html\">por qu\u00e9 tener un blog<\/a> y <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/11\/www-para-qu-sirve-un-blog.html\">para qu\u00e9 sirve tener uno<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tener una web corporativa es tan sencillo como hacer un blog porque cualquier empresa\u00a0puede optar por cambiar la tradicional web corporativa por un blog corporativo. Sin entrar a debatir si es mejor web o blog y puesto que estoy convencida de que es f\u00e1cil (aunque mi tiempo me est\u00e1 llevando explicarlo), la cuesti\u00f3n que me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[158],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-internet","tag-blogs-corporativos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}