{"id":338,"date":"2008-03-24T23:58:28","date_gmt":"2008-03-24T22:58:28","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=338"},"modified":"2026-01-05T13:56:19","modified_gmt":"2026-01-05T12:56:19","slug":"ad-aquarius-y-radio-colifata","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/03\/24\/ad-aquarius-y-radio-colifata\/","title":{"rendered":"[AD] Aquarius y Radio la Colifata"},"content":{"rendered":"<p>Hace ya un par de semanas que tengo en mente este post (como muchos otros), pero hay que establecer\u00a0<a href=\"http:\/\/twitter.com\/evasanagustin\">prioridades<\/a>\u00a0y lo he ido dejando. Buscando otros papeles me he encontrado\u00a0cuatro\u00a0anuncios que ten\u00eda guardados de <a href=\"http:\/\/www.laeraaquarius.es\/\" target=\"_blank\">Aquarius<\/a>. Los desempolvo para hablar de su uso de\u00a0<a href=\"http:\/\/es.wikipedia.org\/wiki\/LT22_Radio_La_Colifata\" target=\"_blank\">Radio la Colifata<\/a>\u00a0como <strong>noticia<\/strong> (del <a href=\"http:\/\/tvspot.blogspot.com\/2008\/02\/aquarius-radio-la-colifata.html\" target=\"_blank\">spot<\/a> no har\u00e9 comentarios).<\/p>\n<p>La mitad de estos anuncios son <strong>contraportadas\u00a0en el <em>adn<\/em><\/strong>. En esta p\u00e1gina, como en otros gratuitos pero\u00a0al contrario\u00a0que otros diarios de pago, es habitual encontrar publicidad y suelen ser im\u00e1genes f\u00e1cilmente identificables como tal.<\/p>\n<p>Pero no es el caso de Aquarius, que <strong>incluye lo que bien podr\u00eda ser una noticia<\/strong>: titular, fotograf\u00eda y texto en columnas con entradillas y lead inicial. Tan solo el logo en una esquina lo avisa. En <a href=\"http:\/\/www.adn.es\/pdf\/ADN-2008-03-06-BCN.pdf\" target=\"_blank\">el primer anuncio<\/a> es m\u00e1s evidente a\u00fan este intento de simular informaci\u00f3n del diario; en <a href=\"http:\/\/www.adn.es\/pdf\/ADN-2008-03-13-BCN.pdf\" target=\"_blank\">el segundo<\/a> el logo se reduce y aparecen unos marcos alrededor de &#8216;la noticia&#8217; que ayuda a separarla de lo que podr\u00eda ser\u00a0contenido del diario.<\/p>\n<p>Sigue esta l\u00ednea el anuncio a p\u00e1gina completa que tambi\u00e9n han incluido en el interior del diario (<a href=\"http:\/\/www.adn.es\/pdf\/ADN-2008-03-05-BCN.pdf\" target=\"_blank\">p\u00e1g. 21<\/a>): columnas, titular, fotograf\u00edas&#8230; podr\u00eda ser un<strong> reportaje sobre la radio<\/strong>. De nuevo, solo el logo hace pensar que se trata de publicidad.<\/p>\n<p>En cambio, en una revista (cuarto y \u00faltimo anuncio a comentar) insertan una imagen claramente publicitaria: una casa con un se\u00f1or delante y un texto recortado \u00abdesde la Radio de los locos te deseamos el mejor d\u00eda de tu vida. Radio la Colifata\u00bb. A pie de p\u00e1gina el logo y la URL <a href=\"http:\/\/www.laeraaquarius.com\/\">www.laeraaquarius.com<\/a>.<\/p>\n<p>Siguiendo la l\u00ednea empezada en <a href=\"http:\/\/puromercadeo.blogspot.com\/2008\/02\/la-locura-de-aquarius.html\" target=\"_blank\">Puromercadeo<\/a>, me pregunto si es una locura o no que para anunciar Aquarius se\u00a0paguen p\u00e1ginas para no hablar del producto.\u00a0Y es que\u00a0<strong>en ning\u00fan momento se nombra la marca Aquarius, solo aparece su logo\u00a0y el slogan<\/strong>.<\/p>\n<p>Ah\u00ed est\u00e1 el quid de la cuesti\u00f3n, el slogan lo aclara todo. Aquarius vend\u00eda <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=126\">la impredecibilidad del ser humano<\/a> y ahora su extraordinariedad as\u00ed que busca todo aquello que se pueda serlo para asociar su imagen a ello. Lo convencional hubiese sido\u00a0buscar a\u00a0alg\u00fan deportista famoso para esta transferencia de valor, adem\u00e1s la bebida se presta a ello.<\/p>\n<p>Pero es que en Coca-Cola nada es convencional y lo demuestran\u00a0qued\u00e1ndose\u00a0a un lado de esta publicidad: la noticia no es Aquarius sino que existe esta radio. Ellos\u00a0nos la dan a conocer para demostrar que existe gente extraordinaria&#8230; \u00bfque bebe Aquarius?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya un par de semanas que tengo en mente este post (como muchos otros), pero hay que establecer\u00a0prioridades\u00a0y lo he ido dejando. Buscando otros papeles me he encontrado\u00a0cuatro\u00a0anuncios que ten\u00eda guardados de Aquarius. Los desempolvo para hablar de su uso de\u00a0Radio la Colifata\u00a0como noticia (del spot no har\u00e9 comentarios). La mitad de estos anuncios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[176,235],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-coca-cola","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":35992,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/338\/revisions\/35992"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}