{"id":337,"date":"2008-03-06T21:48:13","date_gmt":"2008-03-06T20:48:13","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=337"},"modified":"2008-03-06T21:47:56","modified_gmt":"2008-03-06T20:47:56","slug":"ad-donar-vida-y-cobrar-por-ello","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/03\/06\/ad-donar-vida-y-cobrar-por-ello\/","title":{"rendered":"[AD] Donar vida y cobrar por ello"},"content":{"rendered":"<p>\u00bfTe imaginas que en una misma p\u00e1gina apareciesen anuncios de dos empresas que son competencia?\u00a0Pues un caso as\u00ed se pudo ver hace ya unas semanas en un diario gratuito con dos campa\u00f1as de donaci\u00f3n de \u00f3vulos, la del Equipo IVI y la del Instituto CEFER.<\/p>\n<p>El <strong>Equipo IVI<\/strong> llevaba un tiempo apostando por\u00a0<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2008\/03\/ivi_130208.jpg\">la imagen dibujada<\/a> de un <strong>\u00e1rbol geneal\u00f3gico<\/strong> que acaba con un \u00ab<strong>S\u00f3lo T\u00da puedes hacer que contin\u00fae<\/strong>\u00ab. El texto apoya este mensaje con en las que destaca la palabra \u00abvida\u00bb o \u00abhistoria\u00bb en rojo. En letra peque\u00f1a se a\u00f1ade \u00abse compensar\u00e1 econ\u00f3micamente seg\u00fan la legislaci\u00f3n vigente\u00bb.<\/p>\n<p>Pero, aunque\u00a0no ha dejado de publicar esos \u00e1rboles, utiliza tambi\u00e9n <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2008\/03\/ivi_110208.jpg\">otro anuncio<\/a> en el que apela al \u00abmilagro de la vida\u00bb con el slogan \u00ab<strong>t\u00fa tienes el Don<\/strong>\u00ab. La fotograf\u00eda es en este caso de una mujer sonriente y unas ilustraciones de\u00a0mariposas y estrellas en tonos rosas\/granates. Bien mirado, este anuncio podr\u00eda servir para cualquier tipo de donaci\u00f3n, no solo de \u00f3vulos.<\/p>\n<p>Al contrario de estos anuncios del Instituto Valenciano de Infertilidad tenemos el del <strong>Instituto CEFER<\/strong>. A <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2008\/03\/cefer_110208.jpg\">simple vista<\/a>, dos contrastes:\u00a01\/ es en blanco y negro y 2\/ tambi\u00e9n busca donantes de semen. Pero la mayor diferencia es que este anuncio parece que busca candidatos a un puesto de trabajo.<\/p>\n<p>Primero una foto de un \u00f3vulo y\u00a0tres espermatozoides\u00a0(im\u00e1genes con aire cient\u00edfico, nada de ilustraciones), seguidas de unas vi\u00f1etas que empiezan con \u00abse precisa\u00bb y acaban con \u00abcompensaci\u00f3n econ\u00f3mica\u00bb y el dinero en euros que pagan. Al lado, el contacto es un \u00abinteresados llamar&#8230;\u00bb.<\/p>\n<p>No podr\u00edan\u00a0ser m\u00e1s\u00a0diferentes: <strong>uno apuesta por\u00a0implicar emocionalmente<\/strong> (dar la posibilidad a otra mujer de formar una familia),\u00a0<strong>el otro solo muestra la parte econ\u00f3mica<\/strong> (pone bien claro el dinero que ganar\u00e1 el donante).<\/p>\n<p>El mundo de la publicidad tiene estas bonitas casualidades que permiten ver estos contrastes tan claros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe imaginas que en una misma p\u00e1gina apareciesen anuncios de dos empresas que son competencia?\u00a0Pues un caso as\u00ed se pudo ver hace ya unas semanas en un diario gratuito con dos campa\u00f1as de donaci\u00f3n de \u00f3vulos, la del Equipo IVI y la del Instituto CEFER. El Equipo IVI llevaba un tiempo apostando por\u00a0la imagen dibujada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[152],"class_list":["post-337","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-publicidad-de-genero"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}