{"id":336,"date":"2008-03-05T15:58:51","date_gmt":"2008-03-05T14:58:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=336"},"modified":"2026-01-05T14:00:37","modified_gmt":"2026-01-05T13:00:37","slug":"media-news-s10-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/03\/05\/media-news-s10-a08\/","title":{"rendered":"Media News S10 A08"},"content":{"rendered":"

Publicidad<\/strong>
\nNo entiendo por qu\u00e9 Cruzcampo Light tiene que usar su campa\u00f1a anterior para explicar sus caracter\u00edsticas. \u00bfEs porque tuvo tan buenos resultados que quieren seguir por la misma v\u00eda o porque no se entendi\u00f3 y la han de matizar?<\/p>\n

Cine<\/strong>
\nAlgunos n\u00fameros: no fueron 20 sino 5 los millones de espectadores\u00a0que perdi\u00f3 el cine\u00a0en 2007, menos mal que rectifican<\/a>; la cuota de mercado del cine en catal\u00e1n es del 0,8%<\/a>; seg\u00fan el Bar\u00f2metre de la Comunicaci\u00f3 i la Cultura de\u00a0la Fundaci\u00f3 Audi\u00e8ncies de la Comunicaci\u00f3 i la Cultura (FUNDACC)<\/a> correspondiente al 2007, un 34,9% de\u00a0los catalanes\u00a0dice haber ido al cine en los \u00faltimos tres meses antes de la entrevista<\/a>, viendo un 49% pel\u00edculas de aventuras y acci\u00f3n.<\/p>\n

Televisi\u00f3n<\/strong>
\nTres de TeleCinco: como nos recuerda Javier<\/a>, la cadena cumple la mayor\u00eda de edad (fecha igual de promocionada que el mismo aniversario de Antena 3<\/a>, oseasesdecir, nada); TeleCinco mantiene el liderato de la audiencia desde hace ya 2 a\u00f1os<\/a>; y, por consiguiente, se lleva el pedazo m\u00e1s grande en el\u00a0reparto de ingresos publicitarios<\/a>. Anunciarse donde hay m\u00e1s anuncios, \u00bfpuede ser eficaz?<\/p>\n

Prensa
\n<\/strong>Otro aniversario, el del\u00a0diario adn<\/em> que lleva ya 2 a\u00f1os<\/a> compitiendo por estar entre los m\u00e1s le\u00eddos<\/a>. Un a\u00f1o m\u00e1s<\/a>, lo celebra con un suplemento<\/a> resumen de lo vivido.<\/p>\n

Internet<\/strong>
\nEn Internet\u00a0se vende de todo (por eBay votos<\/a>, citas<\/a>, parados<\/a>, almas<\/a>\u00a0o espacio en televisi\u00f3n<\/a>)… \u00a1hasta\u00a0webs<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad No entiendo por qu\u00e9 Cruzcampo Light tiene que usar su campa\u00f1a anterior para explicar sus caracter\u00edsticas. \u00bfEs porque tuvo tan buenos resultados que quieren seguir por la misma v\u00eda o porque no se entendi\u00f3 y la han de matizar? Cine Algunos n\u00fameros: no fueron 20 sino 5 los millones de espectadores\u00a0que perdi\u00f3 el cine\u00a0en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,6,2,3],"tags":[13,119,54],"class_list":["post-336","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-prensa","category-publicidad","category-television","tag-audiencias","tag-marcas-de-bebidas-alcoholicas","tag-telecinco"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":7324,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/336\/revisions\/7324"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}