{"id":3359,"date":"2011-01-03T10:08:53","date_gmt":"2011-01-03T09:08:53","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3359"},"modified":"2015-03-02T12:36:18","modified_gmt":"2015-03-02T11:36:18","slug":"contenidos-queridos-reyes-magos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/03\/contenidos-queridos-reyes-magos\/","title":{"rendered":"[Contenidos] Queridos Reyes Magos&#8230;"},"content":{"rendered":"<p>Con el a\u00f1o nuevo inauguro otro tipo de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/12\/29\/media-news-s52-a10\/\">post semanal<\/a>: cada lunes publicar\u00e9 aqu\u00ed un art\u00edculo (completo o parcial) de alg\u00fan <strong>n\u00famero anterior<\/strong> de mi <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">newsletter sobre marketing de contenidos<\/a>, empezando por los primeros para que los suscriptores sigan teniendo la informaci\u00f3n m\u00e1s actual.<\/p>\n<p>Como excepci\u00f3n y\u00a0espero que despertar o recuperar\u00a0el inter\u00e9s sobre el tema, aqu\u00ed copio una parte del n\u00famero 21 que acaban de recibir los ya <strong>200 suscriptores<\/strong> que la reciben.<\/p>\n<blockquote><p><strong>\u00bf\u00bbQueridos Reyes Magos\u00bb?<\/strong><br \/>\nLa carta a los Reyes Magos es posiblemente la primera \u00abcosa de vital importancia\u00bb que escribimos. Como todav\u00eda estamos aprendiendo eso tan complicado que es escribir suelen tener <strong>gu\u00edas<\/strong> para que nuestras l\u00edneas no se tuerzan y un <strong>encabezado preescrito<\/strong>: \u00abQueridos Reyes Magos\u00bb.<\/p>\n<p>Estas tres palabras son discutibles porque, el 99% de los ni\u00f1os (al menos por la encuesta a pie de calle que se puede ver cabalgata tras cabalgata), tienen un \u00fanico Rey al que piden sus regalos. As\u00ed que, vi\u00e9ndolo desde la perspectiva del marketing de contenidos, no es de extra\u00f1ar que no nos trajesen algunas cosas que list\u00e1bamos porque ninguno ten\u00eda claro a qui\u00e9n le ped\u00edamos qu\u00e9.<\/p>\n<p>A este primer error de no <strong>definir claramente el target<\/strong>, podemos sumar el de continuar la frase tratando de convencerle que hemos sido buenos durante todo el a\u00f1o: \u00a1son magos, ya lo saben! Perd\u00f3n, digo que siguiendo con el enfoque que nos ocupa, <strong>deber\u00edamos hablar de lo que les preocupa a ellos<\/strong>. Algo pr\u00e1ctico tipo consejos para aguantar despiertos toda la noche, c\u00f3mo allanar una casa sin ser detectados o qu\u00e9 dar de comer a los camellos conseguir\u00eda llamar mucho m\u00e1s su atenci\u00f3n.<\/p>\n<p>Cada p\u00e1gina de nuestra web o post de nuestro blog podr\u00eda ser una carta que le envi\u00e1semos a nuestro Rey Mago ideal: nuestro cliente.<\/p>\n<p>(&#8230;)<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 21 (3 de enero de 2011)<\/strong>. \u00bfQuieres <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el a\u00f1o nuevo inauguro otro tipo de post semanal: cada lunes publicar\u00e9 aqu\u00ed un art\u00edculo (completo o parcial) de alg\u00fan n\u00famero anterior de mi newsletter sobre marketing de contenidos, empezando por los primeros para que los suscriptores sigan teniendo la informaci\u00f3n m\u00e1s actual. Como excepci\u00f3n y\u00a0espero que despertar o recuperar\u00a0el inter\u00e9s sobre el tema, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[],"class_list":["post-3359","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3359"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3359\/revisions"}],"predecessor-version":[{"id":3376,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3359\/revisions\/3376"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}