{"id":3341,"date":"2010-12-16T20:38:31","date_gmt":"2010-12-16T19:38:31","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3341"},"modified":"2015-03-02T12:52:43","modified_gmt":"2015-03-02T11:52:43","slug":"ad-retransmision-de-eventos-por-twitter","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/12\/16\/ad-retransmision-de-eventos-por-twitter\/","title":{"rendered":"[AD] Retransmisi\u00f3n de eventos por Twitter"},"content":{"rendered":"<p>Suelo animar a mis alumnos a que inviten a bloggers a eventos igual que lo hacen con periodistas porque podr\u00e1n conseguir, entre otras cosas,  <strong>visibilidad antes, durante y despu\u00e9s del evento<\/strong>. En realidad en el &#8216;durante&#8217; entra en juego la vena tuitera del blogger (es m\u00e1s f\u00e1cil que postear en directo) y este espacio, la tuitesfera, puede ser igual o m\u00e1s interesante para la empresa.<\/p>\n<p>Hay diferentes tipos eventos y <strong>una retransmisi\u00f3n en directo por Twitter no encaja en los p\u00fablicos de todas la marcas<\/strong>, pero ser\u00eda un error no tenerlo en cuenta dentro de una estrategia de medios sociales en general y de contenidos en particular.<\/p>\n<figure style=\"width: 259px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"  \" title=\"Estad\u00edsticas de la Jornada UOC AEDIPE\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2010\/metriques-dp20_161210.png\" alt=\"Estad\u00edsticas de la Jornada UOC AEDIPE\" width=\"259\" height=\"155\" \/><figcaption class=\"wp-caption-text\">Estad\u00edsticas de la Jornada UOC AEDIPE<\/figcaption><\/figure>\n<ul>\n<li><strong>Medios sociales<\/strong>: los tuits de la organizaci\u00f3n llegar\u00e1n a sus followers que con una probabilidad muy alta estar\u00e1n interesados en saber qu\u00e9 ocurre durante el evento. Incluso <a href=\"http:\/\/visibletweets.com\">mostrar a los presentes los tuits<\/a> es una buena idea en algunos sectores. Se ven o no, cualquiera de los asistentes puede tuitear en directo convertirse as\u00ed en antena para transmitir el mensaje de la empresa. De esta manera se multiplica el alcance del evento, se consigue visibilidad y, con toda probabilidad, nuevos seguidores.<\/li>\n<li><strong>Contenidos<\/strong>: los tuits de un evento pueden reciclarse en diferentes tipos de contenido. Algo f\u00e1cil como un post que recoge los propios m\u00e1s destacados (como hice para las charlas sobre <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/01\/www-charla-blogger-profesional\/\">bloggers profesionales<\/a> y <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/19\/www-los-blogs-2005-2010-en-ebe10\/\">los blogs estos \u00faltimos cinco a\u00f1os<\/a>) o un pdf r\u00e1pido con las intervenciones de todos los presentes (como <a href=\"http:\/\/www.tweetdoc.org\/View\/5656\/Evento-reputaci%C3%B3n-\">el generado<\/a> para la charla sobre <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/21\/www-mesa-reputacion-digital-en-porta-22\/\">reputaci\u00f3n en Porta 22<\/a> o <a href=\"http:\/\/www.tweetdoc.org\/View\/6635\/Jornada-UOC---AEDIPE.-Web-2.0\">el que se hizo<\/a> para <a href=\"http:\/\/www.uoc.edu\/activitats\/jornada_web2\/resum.html\">la jornada<\/a> que ilustra e inspira este post). Pero tambi\u00e9n en algo m\u00e1s trabajado como un v\u00eddeo con fotograf\u00edas y tuits a modo de cita si no se grab\u00f3 en v\u00eddeo (como el que hizo <a href=\"http:\/\/www.youtube.com\/watch?v=BmDqvRgq3xk\">Gregorio para el EBE<\/a>), una presentaci\u00f3n (como hace <a href=\"http:\/\/blog.francescgrau.com\/historias_renfe-la-tweet-serie-3a-tweemporada\">Francesc con sus historias de Renfe<\/a>) o un ebook m\u00e1s o menos maquetado.<\/li>\n<\/ul>\n<p>Todos los motivos que se me ocurren para retransmitir un evento por Twitter son buenos&#8230; tan buenos que estoy pensando en ofrecerlo como servicio profesional: <a href=\"http:\/\/www.evasanagustin.com\/form.htm\">raz\u00f3n aqu\u00ed<\/a> (perd\u00f3n <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/29\/www-no-mas-click-aqui\/\">por usar &#8216;aqu\u00ed&#8217;<\/a> pero no iba a poner &#8216;en la porter\u00eda&#8217;).<\/p>\n<p><em><strong>Anteriormente<\/strong><\/em>&#8230; <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/01\/29\/www-cobertura-de-eventos-en-barcelona\/\">cobertura de eventos en Barcelona<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suelo animar a mis alumnos a que inviten a bloggers a eventos igual que lo hacen con periodistas porque podr\u00e1n conseguir, entre otras cosas, visibilidad antes, durante y despu\u00e9s del evento. En realidad en el &#8216;durante&#8217; entra en juego la vena tuitera del blogger (es m\u00e1s f\u00e1cil que postear en directo) y este espacio, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,413,2,412],"tags":[12,59,349,506,167],"class_list":["post-3341","post","type-post","status-publish","format-standard","hentry","category-dm","category-marketing-de-contenidos","category-publicidad","category-redaccion-de-contenidos","tag-dmassm","tag-eventos","tag-medios-sociales","tag-redaccion-de-tuits","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3341"}],"version-history":[{"count":13,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3341\/revisions"}],"predecessor-version":[{"id":6769,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3341\/revisions\/6769"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}