{"id":3303,"date":"2010-12-10T13:28:52","date_gmt":"2010-12-10T12:28:52","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3303"},"modified":"2010-12-10T13:38:19","modified_gmt":"2010-12-10T12:38:19","slug":"www-la-ciencia-del-blogging","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/12\/10\/www-la-ciencia-del-blogging\/","title":{"rendered":"[WWW] La ciencia del blogging"},"content":{"rendered":"<p>Ayer <a href=\"http:\/\/danzarrella.com\/\">Dan Zarrella<\/a> (esta vez s\u00ed escribo bien su apellido) present\u00f3 los datos de su investigaci\u00f3n sobre blogs en el <a href=\"http:\/\/www.hubspot.com\/the-science-of-blogging\/\">webinar \u00abThe science of blogging\u00bb<\/a>. Con ese t\u00edtulo me esperaba m\u00e1s informaci\u00f3n sobre blogs y menos sobre Facebook y Twitter, quiz\u00e1 por eso tuve la sensaci\u00f3n de que el blogging estaba en segundo plano. De todas formas fue casi una hora y media interesante y por eso recojo algunas frases que fui <a href=\"http:\/\/twitter.com\/evasanagustin\/\">tuiteando<\/a> en traducci\u00f3n m\u00e1s o menos libre.<\/p>\n<ul>\n<li>Los usuarios que tienen la palabra &#8216;oficial&#8217; en su perfil tienen el doble de followers que usan &#8216;guru&#8217;.<\/li>\n<li>\u00ab<strong>Si no est\u00e1s blogueando, est\u00e1s haciendo algo mal<\/strong>\u00ab<\/li>\n<li>Los videos consiguen enlaces, las fotos consiguen comentarios.<\/li>\n<li>La 3\u00aa palabra m\u00e1s retuiteada es &#8216;please&#8217;, la 10\u00aa &#8216;help&#8217;, 11\u00aa &#8216;please retweet&#8217;.<\/li>\n<li><strong>No seas aburrido<\/strong>: evita el lenguaje t\u00e9cnico, no hables de ti mismo&#8230;<\/li>\n<li>Conclusi\u00f3n del an\u00e1lisis de la construcci\u00f3n de las frases (verbos, adjetivos, adverbios&#8230;): <strong>escribe sin complicarte<\/strong><\/li>\n<li>\u00abNo me digas lo mismo que ya est\u00e1n diciendo los otros, <strong>dame tu opini\u00f3n que es \u00fanica<\/strong>\u00ab<\/li>\n<li><strong>Solo hay dos botones importantes para compartir: FB y RT<\/strong>. El resto los puedes borrar.<\/li>\n<\/ul>\n<p>Zarrella ha publicado <a href=\"http:\/\/www.slideshare.net\/HubSpot\/the-science-of-blogging-6086313\">esta presentaci\u00f3n<\/a> (y <a href=\"http:\/\/danzarrella.com\/my-top-6-social-media-science-presentations.html\">otras<\/a> relacionadas con \u00abla ciencia\u00bb de los medios sociales) que es interesante de ver: por un lado, la parte cuantitativa recoge datos como por ejemplo la puntuaci\u00f3n o la hora del d\u00eda que m\u00e1s RTs se hacen y, por otro, saca conclusiones (to takeaway) de estos datos por ejemplo para saber a qu\u00e9 hora y d\u00eda de la semana es mejor postea.<\/p>\n<p>La conclusi\u00f3n general que me llevo es que <strong>la parte cient\u00edfica del blogging es saber c\u00f3mo conseguir m\u00e1s visibilidad v\u00eda Twitter y Facebook<\/strong>. Para lo contrario, la parte emocional o irracional, tampoco hac\u00eda falta un webinar (\u00bfquiz\u00e1 <a href=\"http:\/\/www.evasanagustin.com\/tublogpasoapaso\/index.html\">un libro<\/a>?) porque es m\u00e1s bien un instinto: \u00a1postea sobre lo que quieras, cuando quieras y como quieras!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayer Dan Zarrella (esta vez s\u00ed escribo bien su apellido) present\u00f3 los datos de su investigaci\u00f3n sobre blogs en el webinar \u00abThe science of blogging\u00bb. Con ese t\u00edtulo me esperaba m\u00e1s informaci\u00f3n sobre blogs y menos sobre Facebook y Twitter, quiz\u00e1 por eso tuve la sensaci\u00f3n de que el blogging estaba en segundo plano. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[124,59,343,167],"class_list":["post-3303","post","type-post","status-publish","format-standard","hentry","category-internet","tag-blogosfera","tag-eventos","tag-facebook","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3303"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3303\/revisions"}],"predecessor-version":[{"id":3313,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3303\/revisions\/3313"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}