{"id":3295,"date":"2010-12-09T20:08:40","date_gmt":"2010-12-09T19:08:40","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3295"},"modified":"2010-12-09T20:07:02","modified_gmt":"2010-12-09T19:07:02","slug":"www-citar-el-cluetrain-es-inevitable","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/12\/09\/www-citar-el-cluetrain-es-inevitable\/","title":{"rendered":"[WWW] Citar el Cluetrain es inevitable"},"content":{"rendered":"<p>La tesis m\u00e1s conocida de las 99 que forman\u00a0el <a href=\"http:\/\/tremendo.com\/cluetrain\/\">Cluetrain Manifesto<\/a> es la primera. En ella se afirma que<strong> los mercados son conversaciones<\/strong> y sobre esa base crearon un discurso que a\u00fan hoy, m\u00e1s de 10 a\u00f1os despu\u00e9s, sigue siendo inspirador.<\/p>\n<p>Hace un par de semanas impart\u00ed una sesi\u00f3n para AERCO donde, entre otras cosas, habl\u00e9 a futuros community managers de\u00a0<strong>los cambios que se han producido en el mercado gracias a los medios sociales<\/strong>. En la presentaci\u00f3n inclu\u00ed\u00a0las siguientes tesis:<\/p>\n<ul>\n<li>19. Las empresas ahora pueden comunicarse con sus mercados directamente. Esta podr\u00eda ser su <strong>\u00faltima oportunidad<\/strong> si la desperdician.<\/li>\n<li>25. Las compa\u00f1\u00edas necesitan <strong>bajar de su pedestal<\/strong> y hablarle a la gente con quien esperan establecer relaciones.<\/li>\n<li>62. Los mercados no quieren conversar con charlatanes y vendedores ambulantes. Quieren participar en las conversaciones <strong>tras la pared de protecci\u00f3n corporativa<\/strong>.<\/li>\n<\/ul>\n<p>Ahora que estoy preparando una <strong>sesi\u00f3n sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">marketing de contenidos<\/a><\/strong> me he encontrado tambi\u00e9n incluyendo tesis del Cluetrain. Las anteriores tambi\u00e9n servir\u00edan al prop\u00f3sito de la clase, pero he escogido estas dos:<\/p>\n<ul>\n<li>\n<div>16. Hoy en d\u00eda, las compa\u00f1\u00edas que hablan el <strong>lenguaje del charlat\u00e1n<\/strong>, ya no logran captar la atenci\u00f3n de nadie.<\/div>\n<\/li>\n<li>\n<div>34. Para hablar en una <strong>voz humana<\/strong>, las empresas deben compartir las preocupaciones de sus comunidades.<\/div>\n<\/li>\n<\/ul>\n<p>Mi conclusi\u00f3n es el t\u00edtulo de este post: citar el Cluetrain Manifesto es inevitable. Pero propongo\u00a0que <strong>vayamos m\u00e1s all\u00e1 de la primera tesis<\/strong>\u00a0y provoquemos la reflexi\u00f3n con alguna otra, igualmente llenas de raz\u00f3n. Tambi\u00e9n podemos inventar otras frases lapidarias pero lo cierto es que a\u00fan tenemos tiempo de sacarles jugo a estas: va para largo que se cumplan sus principios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tesis m\u00e1s conocida de las 99 que forman\u00a0el Cluetrain Manifesto es la primera. En ella se afirma que los mercados son conversaciones y sobre esa base crearon un discurso que a\u00fan hoy, m\u00e1s de 10 a\u00f1os despu\u00e9s, sigue siendo inspirador. Hace un par de semanas impart\u00ed una sesi\u00f3n para AERCO donde, entre otras cosas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,413,2,412],"tags":[247],"class_list":["post-3295","post","type-post","status-publish","format-standard","hentry","category-internet","category-marketing-de-contenidos","category-publicidad","category-redaccion-de-contenidos","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3295"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3295\/revisions"}],"predecessor-version":[{"id":3302,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3295\/revisions\/3302"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}