Hace ya un tiempo que en el Metro se puede ver un anuncio de Ilvico pastillas. La imagen es de una mujer sujet\u00e1ndose la cabeza sobre la que han impresionado una ventana de \u00abAlerta virus\u00bb con el texto \u00abSe han detectado s\u00edntomas de gripe y resfriado. \u00bfDesea aliviarlos ahora?\u00bb y dos botones de \u00abAceptar\u00bb y \u00abCancelar\u00bb. M\u00e1s abajo tambi\u00e9n podemos ver lo que parece una barra de progresi\u00f3n casi acab\u00e1ndose con el texto \u00abAct\u00edvalo\u00bb.<\/p>\n
Si hay alg\u00fan inform\u00e1tico en\u00a0la sala dir\u00e1 que todo apunta a que la referencia es un antivirus: la pastilla se carga los virus de la gripe como un oso panda lo har\u00eda con un troyano. Pero una, que todav\u00eda\u00a0est\u00e1 cerca\u00a0del marketing, prefiere la aplicaci\u00f3n de ‘viral’ a la difusi\u00f3n de un mensaje,\u00a0ya sea v\u00eda boca a boca o magnificado por\u00a0Internet, que se propaga contagiando todo el que toca.<\/p>\n
Si para la gripe tenemos estos u otros medicamentos, \u00bfcu\u00e1l es el remedio contra\u00a0el marketing viral? \u00bfEscepticismo, incredulidad?<\/p>\n","protected":false},"excerpt":{"rendered":"
Hace ya un tiempo que en el Metro se puede ver un anuncio de Ilvico pastillas. La imagen es de una mujer sujet\u00e1ndose la cabeza sobre la que han impresionado una ventana de \u00abAlerta virus\u00bb con el texto \u00abSe han detectado s\u00edntomas de gripe y resfriado. \u00bfDesea aliviarlos ahora?\u00bb y dos botones de \u00abAceptar\u00bb y […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[154],"class_list":["post-329","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marketing-viral"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=329"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/329\/revisions"}],"predecessor-version":[{"id":6786,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/329\/revisions\/6786"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}