{"id":328,"date":"2008-02-14T17:08:34","date_gmt":"2008-02-14T16:08:34","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=328"},"modified":"2008-02-14T18:28:41","modified_gmt":"2008-02-14T17:28:41","slug":"ad-campanas-de-san-valentin","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/02\/14\/ad-campanas-de-san-valentin\/","title":{"rendered":"[AD] Campa\u00f1as de San Valent\u00edn"},"content":{"rendered":"

Aunque digan los comerciantes que se ha notado una bajada<\/a> en el gasto habitual por estas fechas y en otros pa\u00edses la quieran prohibir<\/a>, hoy es la fiesta de los enamorados, el d\u00eda en el marketing nos ha ense\u00f1ado que hay que demostrar a alguien tu amor con un regalo.<\/p>\n

Fiesta comercial<\/a> o una excusa para comerse un rico pastel de chocolate, ll\u00e1malo como quieras pero la publicidad lleva toda la semana record\u00e1ndonos que hoy es San Valent\u00edn.<\/p>\n

Interflora<\/strong> un a\u00f1o m\u00e1s se decanta principalmente\u00a0por 20 minutos<\/em> para incluir su chico lleno de besos de carm\u00edn rojo con la frase \u00abNo nos responsabilizamos de los efectos secundarios de enviar flores el d\u00eda de los enamorados. Corre el riesgo, env\u00edale flores\u00bb. Adem\u00e1s el martes pegaron un post-it amarillo como si fuese una notita de la pareja pidi\u00e9ndole que no se olvidase de su regalo \u00abque nos conocemos\u00bb.<\/p>\n

Gran Via 2<\/strong> te propone un regalo solidario: colaborar con la campa\u00f1a de donaci\u00f3n del Banco de Sangre y Tejidos. Su lema es \u00abSanG Valent\u00edn. Fes-ho per amor<\/a>\u00bb y aparece un brazo con el pu\u00f1o cerrado y un lazo rojo por encima del codo. Bonita\u00a0manera de compartir, nada comercial. El Corte Ingl\u00e9s<\/strong> en cambio opt\u00f3 por hacer una falsa portada en el Qu\u00e9!<\/em> de ayer promocionando diferentes regalos con la frase \u00ab\u00bfQuieres o te quieren?\u00bb.<\/p>\n

Swatch<\/strong> promoci\u00f3 el martes su reloj especial para esta fecha y as\u00ed es como llegu\u00e9 a la web www.swatchlovesquad.com<\/a>\u00a0desde donde puedes enviar una v\u00eddeo-postal adem\u00e1s de ver un divertido spot.\u00a0Vueling<\/strong> fue m\u00e1s sutil y el lunes uni\u00f3 las manos de una pareja formando un coraz\u00f3n alrededor de una de sus nubes (por cierto que sigo pensando que me gustaban m\u00e1s las dibujadas frente a estas reales).<\/p>\n

Metro<\/em> nos avisa desde el lunes que hoy el diario \u00abser\u00e1 todo coraz\u00f3n\u00bb, con Agatha Ruiz de la Prada<\/strong> dise\u00f1\u00e1ndolo (las s\u00e1banas de telefon\u00eda han ocupado la semana). A\u00fan as\u00ed, me ha sorprendido encontrar toda la portada con letras rosas (por dentro est\u00e1 decorado con sus t\u00edpicas nubes y corazones).<\/p>\n

Otras campa\u00f1as para hoy: el abrazo\u00a0de Nivea<\/a>,\u00a0el reciclaje del amor que propone\u00a0eBay<\/a>\u00a0y el beso de Ryanair<\/a>.<\/p>\n

Anteriormente… el San Valent\u00edn del 2007<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque digan los comerciantes que se ha notado una bajada en el gasto habitual por estas fechas y en otros pa\u00edses la quieran prohibir, hoy es la fiesta de los enamorados, el d\u00eda en el marketing nos ha ense\u00f1ado que hay que demostrar a alguien tu amor con un regalo. Fiesta comercial o una excusa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[304,151,96,126,303],"class_list":["post-328","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-centros-comerciales","tag-dia-internacional","tag-el-corte-ingles","tag-swatch","tag-vueling"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}