{"id":3274,"date":"2010-12-01T22:38:20","date_gmt":"2010-12-01T21:38:20","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3274"},"modified":"2016-07-01T12:13:55","modified_gmt":"2016-07-01T10:13:55","slug":"media-news-s48-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/12\/01\/media-news-s48-a10\/","title":{"rendered":"Media News S48 A10"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nMe entero leyendo El Diario de Mr. MacGuffin<\/a> que los inicios de las series, esos dos o tres minutos antes de la car\u00e1tula\u00a0en la que se\u00a0muestra el\u00a0asesinato o lo que sea que se tenga que resolver durante el cap\u00edtulo, tienen nombre: cold opening<\/em>. Los de \u00abCSI\u00bb\u00a0no fallan pr\u00e1cticamente nunca pero\u00a0hay series como\u00a0\u00a0\u00abEl mentalista\u00bb o \u00abCastle\u00bb que\u00a0no\u00a0les dan tanta importancia a los cr\u00e9ditos iniciales. Y es una l\u00e1stima porque hay algunos muy buenos, como los de \u00abBoardwalk empire\u00bb<\/p>\n

Cine<\/strong>
\nEl post de Mashable<\/a> sobre c\u00f3mo los medios sociales est\u00e1n cambiando la forma en la que las pel\u00edculas se promocionan me lleva a pensar en los \u00faltimos trailers que he visto y los \u00faltimos posts de los blogs de cine que he le\u00eddo. Los dos, salvo contadas excepciones, me dan cada vez m\u00e1s miedo por los spoilers que sueltan sin contemplaciones. Tan poco te puedes fiar de uno como de los otros, entonces \u00bfha cambiado realmente algo?<\/p>\n

Internet<\/strong>
\nO los consumidores no paramos quietos o las empresas no se cansan de buscarnos nuevos nombres. Sea como sea, cada cierto tiempo aparecen estudios que nos etiquetan de una manera u otra. El de hoy es una dedicado solo a clasificar influenciadores y lo conozco por el post de Juanjo<\/a>; el de hace unos d\u00edas retrataba las caras de la\u00a0crisis seg\u00fan CP Proximity<\/a>. La cuesti\u00f3n es no dejar de conocer a las personas con las que tratamos\/nos dirigimos.<\/p>\n

Publicidad<\/strong>
\nHoy me han llamado para hacerme una encuesta sobre publicidad.\u00a0Como en muchas otras que me han hecho \u00faltimamente, la sensaci\u00f3n es: \u00bfhace falta este tipo de inversi\u00f3n para saber qu\u00e9 piensan los usuarios? \u00bfTiene sentido responder a preguntas sobre innovaci\u00f3n por tel\u00e9fono? \u00bfPor qu\u00e9 no escuchar a los medios sociales (espero que lo hagan)?\u00a0Contestando a la pregunta si me he conectado alguna vez a Internet me he dado cuenta de que s\u00ed, es totalmente necesario.<\/p>\n

Redacci\u00f3n de contenidos online<\/strong>
\nEn la fiesta de presentaci\u00f3n del libro \u00abContent rules<\/a>\u00ab, frente a la pregunta\u00a0sobre cu\u00e1l era\u00a0el secreto para hacer que realmente el contenido funcione:\u00a0 su coautor dijo que hacerlo humano porque la gente conecta con la gente; su\u00a0coautora dijo, por un lado,\u00a0que\u00a0no\u00a0reciclar sino reimaginar el contenido y, por otro, compartir recursos\u00a0y solucionar problemas. Argumentos con los que coincido y que espero difrutar pronto en su libro (\u00a1y en el m\u00edo!).<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n Me entero leyendo El Diario de Mr. MacGuffin que los inicios de las series, esos dos o tres minutos antes de la car\u00e1tula\u00a0en la que se\u00a0muestra el\u00a0asesinato o lo que sea que se tenga que resolver durante el cap\u00edtulo, tienen nombre: cold opening. Los de \u00abCSI\u00bb\u00a0no fallan pr\u00e1cticamente nunca pero\u00a0hay series como\u00a0\u00a0\u00abEl mentalista\u00bb o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[225,349,263,68,44],"class_list":["post-3274","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-csi","tag-medios-sociales","tag-redaccion-web","tag-series-de-television","tag-trailers"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3274"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3274\/revisions"}],"predecessor-version":[{"id":3285,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3274\/revisions\/3285"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}