{"id":3253,"date":"2010-11-30T21:38:16","date_gmt":"2010-11-30T20:38:16","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3253"},"modified":"2017-02-19T11:12:32","modified_gmt":"2017-02-19T10:12:32","slug":"contenidos-un-esfuerzo-conjunto","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/30\/contenidos-un-esfuerzo-conjunto\/","title":{"rendered":"[Contenidos] Un esfuerzo conjunto"},"content":{"rendered":"<figure style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.eloqua.com\/eloqua-woods-content-cartoon\/\"><img loading=\"lazy\" decoding=\"async\" class=\" \" title=\"Who is Creating Content for Your Company?\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2010\/eloqua_301110.jpg\" alt=\"Who is Creating Content for Your Company?\" width=\"300\" height=\"301\" \/><\/a><figcaption class=\"wp-caption-text\">&quot;Who is Creating Content for Your Company?&quot;<\/figcaption><\/figure>\n<p>Es muy bonito decir que se quiere estar presente en medios sociales pero no se tiene <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/29\/ad-7-pasos-para-un-social-media-plan\/\">una estrategia completa<\/a> hasta que no se tienen en cuenta <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">los contenidos<\/a>.<\/p>\n<p>Todas las preguntas son importantes: \u00bfQu\u00e9 mensajes se van a comunicar? \u00bfC\u00f3mo? \u00bfD\u00f3nde? \u00bfCu\u00e1ndo?<\/p>\n<p>Pero <strong>aunque lo que se busque sea atraer y conectar con clientes, hay que empezar por atraer y conectar con los propios empleados<\/strong>. Ellos son la respuesta a \u00bfqui\u00e9n va a crear los contenidos?<\/p>\n<p>En realidad hay varias figuras seg\u00fan el tama\u00f1o de la empresa pero sea quien sea todas tienen en com\u00fan que necesitan del t\u00edtulo de este post: <strong>un esfuerzo conjunto<\/strong>. Escribir conlleva trabajo pero es peor cuando no se tiene la colaboraci\u00f3n de otros departamentos.<\/p>\n<p>La creaci\u00f3n de contenidos empieza por la documentaci\u00f3n y <strong>sugerir temas o enlaces para el blog corporativo, Twitter o Facebook est\u00e1 al alcance de cualquier empleado<\/strong>, no s\u00f3lo de quien escribe en estos medios. Por otro lado, es conveniente recompensar (y no forzar) la participaci\u00f3n de los trabajadores ya que de ella depende que la estrategia tenga \u00e9xito.<\/p>\n<p>As\u00ed que no salgas huyendo como los de <a href=\"http:\/\/blog.eloqua.com\/eloqua-woods-content-cartoon\/\">la vi\u00f1eta<\/a>, no hay que verlo como una carga si no una oportunidad. Contribuir en la estrategia en medios sociales de la empresa en la que trabajas puede ser \u00fatil para tu marca personal. Te permitir\u00e1 desarrollar habilidades, conocer herramientas o testear t\u00e1cticas que podr\u00e1s utilizar, si no en tu actual etapa laboral, en las futuras, adem\u00e1s de en tu vida personal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es muy bonito decir que se quiere estar presente en medios sociales pero no se tiene una estrategia completa hasta que no se tienen en cuenta los contenidos. Todas las preguntas son importantes: \u00bfQu\u00e9 mensajes se van a comunicar? \u00bfC\u00f3mo? \u00bfD\u00f3nde? \u00bfCu\u00e1ndo? Pero aunque lo que se busque sea atraer y conectar con clientes, hay [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[539,25,155,349],"class_list":["post-3253","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-departamento-de-contenidos","tag-humor","tag-marca-personal","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3253"}],"version-history":[{"count":21,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3253\/revisions"}],"predecessor-version":[{"id":6754,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3253\/revisions\/6754"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}