{"id":3246,"date":"2010-11-29T08:08:46","date_gmt":"2010-11-29T07:08:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3246"},"modified":"2012-05-27T11:04:08","modified_gmt":"2012-05-27T09:04:08","slug":"ad-7-pasos-para-un-social-media-plan","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/29\/ad-7-pasos-para-un-social-media-plan\/","title":{"rendered":"[AD] 7 pasos para un Social Media Plan"},"content":{"rendered":"<p>En <a href=\"http:\/\/www.evasanagustin.com\/marketingdospuntocero\/\">Marketing 2.0 en una semana<\/a> divid\u00ed la creaci\u00f3n de un <strong>plan de medios sociales en 7 pasos<\/strong>. Los resumo aqu\u00ed en <strong>15 preguntas b\u00e1sicas para dise\u00f1ar un SMP<\/strong>:<\/p>\n<ol>\n<li> Previo: <strong>escuchar <\/strong>sin participar\n<ul>\n<li>\u00bfQu\u00e9 est\u00e1n diciendo de mi empresa?<\/li>\n<li>\u00bfQui\u00e9n lo dice y d\u00f3nde?<\/li>\n<li>\u00bfD\u00f3nde est\u00e1 mi competencia?<\/li>\n<\/ul>\n<\/li>\n<li> Saber para qu\u00e9: establecer los <strong>objetivos <\/strong>del Plan y sus <strong>m\u00e9tricas<\/strong>\n<ul>\n<li>\u00bfCu\u00e1l es mi objetivo: visibilidad, ventas o fidelizaci\u00f3n?<\/li>\n<li>\u00bfQu\u00e9 factores de \u00e9xito utilizar\u00e9: cuantitativos o cualitativos?<\/li>\n<\/ul>\n<\/li>\n<li> Saber qu\u00e9: dise\u00f1ar la <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/03\/15\/www-8-pasos-para-una-estrategia-de-contenidos\/\">estrategia de <\/a><strong><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/03\/15\/www-8-pasos-para-una-estrategia-de-contenidos\/\">contenidos<\/a> <\/strong>del Plan\n<ul>\n<li>\u00bfQu\u00e9 mensajes y temas son clave?<\/li>\n<li><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/16\/ad-medios-sociales-y-contenidos\/\">\u00bfC\u00f3mo los vamos a transmitir?<\/a><\/li>\n<li>\u00bf<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/09\/19\/contenidos-calendario-editorial\/\">Qui\u00e9n, d\u00f3nde y cu\u00e1ndo se publicar\u00e1n contenidos<\/a>?<\/li>\n<\/ul>\n<\/li>\n<li> Saber a qui\u00e9n: identificar el <strong>p\u00fablico objetivo<\/strong> del Plan\n<ul>\n<li>\u00bfCu\u00e1l es el perfil de mi usuario target?<\/li>\n<li>\u00bfC\u00f3mo utiliza los medios sociales?<\/li>\n<\/ul>\n<\/li>\n<li> Saber c\u00f3mo: <strong>crear <\/strong>el Plan de acci\u00f3n\n<ul>\n<li>\u00bfD\u00f3nde vamos a estar presente para conseguir los objetivos?<\/li>\n<li>\u00bfC\u00f3mo vamos a utilizar ese canal?<\/li>\n<\/ul>\n<\/li>\n<li> Todo listo: <strong>implementar <\/strong>el Plan\n<ul>\n<li>\u00bfQui\u00e9n es el responsable del seguimiento diario del Plan?<\/li>\n<li>\u00bfQu\u00e9 procedimientos han de modificarse en la empresa?<\/li>\n<\/ul>\n<\/li>\n<li> Evaluaci\u00f3n: <a href=\"http:\/\/www.mister-wong.es\/user\/esanagustin\/monitorizar\/\"><strong>monitorizar <\/strong><\/a>los resultados del Plan\n<ul>\n<li>\u00bfTengo que mantener o corregir el Plan?<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>M\u00e1s adelante ir\u00e9 profundizando en cada uno de estos conceptos y tengo previsto hacer <a href=\"http:\/\/www.evasanagustin.com\/docencia.htm\">una presentaci\u00f3n<\/a> (espero que tan interesante como <a href=\"http:\/\/www.slideshare.net\/javiervarela\/social-media-plan-javier-varela-jornadas\">la de Javier<\/a>) que compartir\u00e9 tambi\u00e9n por aqu\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Marketing 2.0 en una semana divid\u00ed la creaci\u00f3n de un plan de medios sociales en 7 pasos. Los resumo aqu\u00ed en 15 preguntas b\u00e1sicas para dise\u00f1ar un SMP: Previo: escuchar sin participar \u00bfQu\u00e9 est\u00e1n diciendo de mi empresa? \u00bfQui\u00e9n lo dice y d\u00f3nde? \u00bfD\u00f3nde est\u00e1 mi competencia? Saber para qu\u00e9: establecer los objetivos del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[453,247,349],"class_list":["post-3246","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-calendario-editorial","tag-marketing-online","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3246"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3246\/revisions"}],"predecessor-version":[{"id":4392,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3246\/revisions\/4392"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}