{"id":3238,"date":"2010-11-26T08:08:18","date_gmt":"2010-11-26T07:08:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3238"},"modified":"2016-09-18T10:10:10","modified_gmt":"2016-09-18T08:10:10","slug":"contenidos-mandamientos-del-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/26\/contenidos-mandamientos-del-marketing-de-contenidos\/","title":{"rendered":"[Contenidos] Mandamientos del marketing de contenidos"},"content":{"rendered":"<p>Interesante post de <a href=\"http:\/\/www.contentmarketinginstitute.com\/2010\/11\/content-marketing-commandments\/\">Joe Pulizzi en CMI<\/a> apuntando <strong>30 mandamientos del marketing de contenidos<\/strong>. Igual que con las <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/09\/contenidos-metricas-sobre-efectividad\/\">m\u00e9tricas de contenidos<\/a>, traduzco libremente las m\u00e1s destacadas, dejando los mandamientos en 14, a 5 si lees solo las negritas:<\/p>\n<ul>\n<li>2. <strong>La relaci\u00f3n con el cliente no termina con el pago<\/strong>.<\/li>\n<li>5. La interrupci\u00f3n no tiene valor, el engagement s\u00ed.<\/li>\n<li>6. Un blog puede y deber\u00eda ser una parte central de la comunicaci\u00f3n y marketing con los clientes.<\/li>\n<li>8. <strong>Una marca es una relaci\u00f3n, no un tag line.<\/strong><\/li>\n<li>9. <strong>Centrarse en lo que quiere el cliente es m\u00e1s importante que centrarse en vender<\/strong>.<\/li>\n<li>10. Lectores era antes, ahora son clientes.<\/li>\n<li>13. La comunicaci\u00f3n directa con los clientes es la mejor elecci\u00f3n.<\/li>\n<li>14.Los marketers pueden y deber\u00edan ser editores.<\/li>\n<li>18. El contenido sin dise\u00f1o no es atractivo.<\/li>\n<li>19. La generaci\u00f3n de leads es solo una peque\u00f1a parte del marketing.<\/li>\n<li>19. Contratar a un editor es obligado en las empresas.<\/li>\n<li>23. <strong>El 90% de las webs corporativas hablan de lo buenas que son las empresas o sus productos y se olvidan del cliente.<\/strong><\/li>\n<li>29. El responsable de contenidos es el responsable de marketig del futuro.<\/li>\n<li>30. <strong>Los clientes quieren ser inspirados. \u00a1S\u00e9 la inspiraci\u00f3n!<\/strong><\/li>\n<\/ul>\n<p>Frases que invitan a la reflexi\u00f3n, sobre todo de cara al futuro y al trabajo que los contenidos supondr\u00e1n dentro del departamento de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesante post de Joe Pulizzi en CMI apuntando 30 mandamientos del marketing de contenidos. Igual que con las m\u00e9tricas de contenidos, traduzco libremente las m\u00e1s destacadas, dejando los mandamientos en 14, a 5 si lees solo las negritas: 2. La relaci\u00f3n con el cliente no termina con el pago. 5. La interrupci\u00f3n no tiene valor, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[521],"class_list":["post-3238","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-engagement"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"predecessor-version":[{"id":7624,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3238\/revisions\/7624"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}