Hoy es un d\u00eda raro, as\u00ed que lo acabo con un post raro compuesto por un par de noticias del mes pasado. Las dos tienen en com\u00fan un soporte poco habitual, el papel.<\/p>\n
Para empezar, te recomiendo la lectura de \u00abReclamo publicitario en los pa\u00f1uelos de papel<\/a>\u00ab, la\u00a0Cr\u00f3nica desde Osaka<\/em> de Jordi Juste<\/a>. As\u00ed me he enterado de que en Jap\u00f3n regalan pa\u00f1uelos de papel por la calle<\/strong>. Al final del a\u00f1o se reparten gratuitamente este pa\u00eds cuatro mil millones de paquetes.\u00a0<\/p>\n En la parte de atr\u00e1s se insertan mensajes publicitarios de todo tipo y los paquetes se entregan solo a aquellos peatones que encajan en el perfil. A los anunciantes les cuesta menos de 10 c\u00e9ntimos y consiguen que tres de cada cuatro japoneses los lleven en sus bolsillos.<\/p>\n Esta noticia me\u00a0record\u00f3 un peque\u00f1o recuadro del Dominical<\/em> de El Peri\u00f3dico<\/em> del d\u00eda de Reyes titulado \u00abInspiraci\u00f3n de papel\u00bb que anunciaba la creaci\u00f3n de la Napkin Notebook <\/strong>(una foto<\/a>).\u00a0Para crearla, en\u00a0la agencia Euro RSCG\u00a0han unido\u00a0unas cuantas servilletas de papel con una espiral y han a\u00f1adido un boli. Est\u00e1 a la venta en\u00a0el MoMA<\/a>\u00a0pero te saldr\u00e1 m\u00e1s barato comprar una libreta de las de toda vida.\u00a0\u00a0<\/p>\n Pensando en Jap\u00f3n, no me imagino que aqu\u00ed se hiciese lo mismo: \u00bfregalar algo \u00fatil que no lleve la estampaci\u00f3n de la marca? Y tambi\u00e9n me cuesta que alguien crea que un elemento de r\u00e1pido consumo como es una servilleta se pueda utilizar para conservar grandes ideas.<\/p>\n","protected":false},"excerpt":{"rendered":" Hoy es un d\u00eda raro, as\u00ed que lo acabo con un post raro compuesto por un par de noticias del mes pasado. Las dos tienen en com\u00fan un soporte poco habitual, el papel. Para empezar, te recomiendo la lectura de \u00abReclamo publicitario en los pa\u00f1uelos de papel\u00ab, la\u00a0Cr\u00f3nica desde Osaka de Jordi Juste. As\u00ed me […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[108],"class_list":["post-323","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-creatividad-en-publicidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}