{"id":3225,"date":"2010-11-24T21:28:50","date_gmt":"2010-11-24T20:28:50","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3225"},"modified":"2026-01-05T14:11:57","modified_gmt":"2026-01-05T13:11:57","slug":"media-news-s47-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/24\/media-news-s47-a10\/","title":{"rendered":"Media News S47 A10"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nCada cap\u00edtulo, cada sue\u00f1o es diferente. En \u00abMedium\u00bb siempre hay sorpresas y nunca se repite la manera de atrapar a los asesinos. Los guionistas se superan a cada emisi\u00f3n y acabo enganchada para descubrir el truco de la trama, muchas veces resuelta en un giro final. Es por esto que la noticia<\/a> de la cancelaci\u00f3n de \u00abMedium\u00bb me ha sorprendido. Para mi es buena serie pero la audiencia, la de all\u00ed en este caso, piensa otra cosa.<\/p>\n

Redacci\u00f3n web<\/strong>
\nEsta tarde en su charla sobre t\u00e9cnicas de redacci\u00f3n en Internet del ciclo 10 en Comunicaci\u00f3<\/a>, Ram\u00f3n Salaverr\u00eda ha apuntado tres tipos de titulares diferentes que tienen las noticias: uno para la home (que cautive), otro para las redes sociales y microblogs (m\u00e1ximo 100 caracteres para facilitar el RT) y otro para la propia p\u00e1gina de noticias y RSS (completo, significativo y con palabras clave).<\/p>\n

Cine<\/strong>
\nSe ha estrenado ya la primera parte del final de la saga de Harry Potter pero no van a conseguir que pise la sala del cine para verla. Si me quejo cuando las pel\u00edculas acaban como si hubiera una segunda parte, \u00bfpor qu\u00e9 ir a ver una que ya te avisa de que ser\u00e1 as\u00ed? Teniendo en cuenta adem\u00e1s que la anterior me dej\u00f3 muy mal sabor de boca, prefiero esperar y ver de un tir\u00f3n las dos cuando se estrene la \u00faltima y as\u00ed olvidarme del mago de la cicatriz.<\/p>\n

Publicidad<\/strong>
\nYa est\u00e1 aqu\u00ed la Navidad y con ella los anuncios de m\u00e1s o menos las mismas marcas, todos cargados de buenas intenciones.\u00a0 Me gusta la opci\u00f3n de Suchard que este a\u00f1o lo ha estrenado<\/a> en su p\u00e1gina de Facebook<\/a>, donde tiene m\u00e1s de 78.000 seguidores. Para ellos tambi\u00e9n tiene una aplicaci\u00f3n para enviar tabletas virtuales a los amigos y otros sorteos. Hasta el momento, la campa\u00f1a m\u00e1s interesante aunque todav\u00eda hay margen para nuevos estrenos.<\/p>\n

Internet<\/strong>
\nM\u00e1s que interesante el estudio de Comuniza<\/a>, la nueva empresa de Javier Velilla<\/a>, sobre las salas de prensa 2.0 de las empresas del IBEX35<\/a>. Sus conclusiones no las dejan muy bien: solo el 31% utiliza RSS, el 54% no da un contactos de prensa, el 28% no incorpora una calendario de eventos, el 68% no publica su clipping (\u00a1espero que internamente s\u00ed lo tendr\u00e1n!)… \u00a1Y luego me preguntan si hay empresas 2.! Parece que aqu\u00ed y all\u00ed<\/a> todav\u00eda hay camino por recorrer, m\u00e1s o menos largo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n Cada cap\u00edtulo, cada sue\u00f1o es diferente. En \u00abMedium\u00bb siempre hay sorpresas y nunca se repite la manera de atrapar a los asesinos. Los guionistas se superan a cada emisi\u00f3n y acabo enganchada para descubrir el truco de la trama, muchas veces resuelta en un giro final. Es por esto que la noticia de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[223,490,24,68],"class_list":["post-3225","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-harry-potter","tag-marcas-de-alimentacion","tag-prensa-online","tag-series-de-television"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3225"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3225\/revisions"}],"predecessor-version":[{"id":3230,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3225\/revisions\/3230"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}