{"id":322,"date":"2008-02-01T18:18:12","date_gmt":"2008-02-01T17:18:12","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=322"},"modified":"2008-02-01T18:23:24","modified_gmt":"2008-02-01T17:23:24","slug":"www-elegir-una-url","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/02\/01\/www-elegir-una-url\/","title":{"rendered":"[WWW] Elegir una URL"},"content":{"rendered":"<p>Registrar un dominio es f\u00e1cil, lo dif\u00edcil es <strong>elegir las palabras que formar\u00e1n la URL<\/strong>. En el caso de marcas comerciales o p\u00e1ginas personales, la elecci\u00f3n no es tan complicada, basta con saber si\u00a0.com o .es. Pero cuando se trata de promociones de\u00a0productos, hay varias opciones.<\/p>\n<p>La b\u00e1sica y m\u00e1s usada es <strong>la URL que reproduce el nombre del producto<\/strong>. Facilita que cualquier usuario la recuerde y la pueda teclear despu\u00e9s de verla por televisi\u00f3n, leerla en prensa\u00a0u oirla por la radio. Es lo que se podr\u00eda considerar\u00a0standard del producto. Una variante es\u00a0<strong>utilizar el slogan<\/strong> o una versi\u00f3n resumida.<\/p>\n<p>En las\u00a0<strong>promociones concretas<\/strong> es donde las palabras son m\u00e1s dif\u00edciles de escoger porque normalmente <strong>se elude mencionar el producto<\/strong>\/marca. Entonces hay que ingeni\u00e1rselas\u00a0y utilizar los valores objetivos de la promoci\u00f3n que se quieran asociar al producto.<\/p>\n<p>Internet sirve para dar publicidad a todo tipo de productos\u00a0y el cine tambi\u00e9n utiliza la Red para sus campa\u00f1as de promoci\u00f3n. Elegir URL <strong>para una pel\u00edcula tiene la dificultad del idioma<\/strong>. Un abanico de posibilidades y combinaciones se abre delante de las productoras.<\/p>\n<p>Lo \u00fanico claro, al menos en teor\u00eda, es que <strong>hay que incluir el t\u00edtulo <\/strong>y en (demasiadas) ocasiones el apellido de &#8216;la pel\u00edcula&#8217; o &#8216;themovie&#8217;. Lo f\u00e1cil despu\u00e9s es a\u00f1adirle <strong>&#8216;la extensi\u00f3n&#8217; del idioma<\/strong> y se configuran as\u00ed los diversos dominios. Otra opci\u00f3n muy socorrida para t\u00edtulos internacionales es\u00a0usar el\u00a0.com como men\u00fa o, incluso, dominios de segundo nivel que indiquen el idioma.<\/p>\n<p>Lo malo es que una vez acabada la pel\u00edcula o la promoci\u00f3n del producto, es que no se renuevan los dominios porque ya no son \u00fatiles, no atraen visitas. Son dominios &#8216;temporales&#8217; y\u00a0pocas veces son renovables pasado el a\u00f1o.<\/p>\n<p>Por eso\u00a0me sorprendi\u00f3 ver que la pel\u00edcula \u00abMonstruoso\u00bb utilizaba como URL de promoci\u00f3n la fecha de estreno en Espa\u00f1a, hoy: <a href=\"http:\/\/www.01-02-08.es\/\">www.01-02-08.es<\/a>\u00a0(la versi\u00f3n americana <a href=\"http:\/\/www.1-18-08.com\/\" target=\"_blank\">tambi\u00e9n existe<\/a>). Me parece arriesgado (no ser\u00eda la primera pel\u00edcula que se retrasa) y\u00a0es a\u00fan m\u00e1s caduco que cualquier <a href=\"http:\/\/www.monstruoso.es\/\" target=\"_blank\">otra opci\u00f3n l\u00f3gica<\/a>.\u00a0Lo siento pues por aquellos que hab\u00edan pensado en celebrar <a href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=479279&#038;idseccio_PK=1029&#038;h=\" target=\"_blank\">la despedida<\/a> de \u00abAqu\u00ed no hay tomate\u00bb con una web o los que celebren alg\u00fan aniversario o cumplea\u00f1os, esta fecha est\u00e1 reservada.<\/p>\n<p>Pregunta final: \u00bfllegar\u00e1 a haber peleas para registrar fechas de estrenos mundiales?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Registrar un dominio es f\u00e1cil, lo dif\u00edcil es elegir las palabras que formar\u00e1n la URL. En el caso de marcas comerciales o p\u00e1ginas personales, la elecci\u00f3n no es tan complicada, basta con saber si\u00a0.com o .es. Pero cuando se trata de promociones de\u00a0productos, hay varias opciones. La b\u00e1sica y m\u00e1s usada es la URL que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2],"tags":[90],"class_list":["post-322","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","tag-url-de-producto"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}