{"id":3219,"date":"2010-11-22T19:08:52","date_gmt":"2010-11-22T18:08:52","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3219"},"modified":"2010-11-22T20:02:30","modified_gmt":"2010-11-22T19:02:30","slug":"resultados-encuesta-posts-patrocinados","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/22\/resultados-encuesta-posts-patrocinados\/","title":{"rendered":"Resultados encuesta posts patrocinados"},"content":{"rendered":"<p>Hace un mes que me atrev\u00ed a preguntar <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/22\/encuesta-%C2%BFcuanto-vale-un-post-patrocinado\/\">a cu\u00e1nto va el post patrocinado<\/a> y estos son los datos que he conseguido. Si el t\u00edtulo del post te parece poco provocador, puedes elegir alguna de las siguientes conclusiones:<\/p>\n<p>Desde el punto de vista de los bloggers:<\/p>\n<ul>\n<li>El 6% de los bloggers cobra m\u00e1s de 50\u20ac por escribir un post patrocinado<\/li>\n<li>El 14% de los bloggers ha cobrado alguna vez por escribir un post patrocinado<\/li>\n<li>El 86% de los bloggers no ha cobrado nunca por escribir un post patrocinado<\/li>\n<\/ul>\n<p>Desde el punto de vista de las agencias:<\/p>\n<ul>\n<li>El 84% de las agencias no ha pagado nunca a un blogger para escribir un post patrocinado<\/li>\n<li>El 16% de las agencias ha pagado alguna vez a un blogger para escribir un post patrocinado<\/li>\n<li>El 4% de las agencias ha pagado m\u00e1s de 50E a un blogger para escribir un post patrocinado<\/li>\n<\/ul>\n<p>Ahora bien, si no he usado ninguno de estos titulares es porque los datos no son significativos porque:<\/p>\n<ul>\n<li>\u00fanicamente se han recogido 50 respuestas en el mes justo que ha estado abierta la encuesta<\/li>\n<li>no hay manera de distinguir si las personas encuestadas son agencia o blogger ya que la mayor\u00eda ha respondido a las dos preguntas.<\/li>\n<\/ul>\n<p>Aclarado esto, los datos recogidos son los siguientes, directamente desde el formulario de Google.<\/p>\n<figure style=\"width: 582px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"resultados\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2010\/postspatrocinados_221110.png\" alt=\"Resultados encuesta posts patrocinados\" width=\"582\" height=\"542\" \/><figcaption class=\"wp-caption-text\">Resultados encuesta posts patrocinados<\/figcaption><\/figure>\n<p>Algunas lecturas relacionadas: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/04\/ad-marcas-y-bloggers-segun-tsob-2010\/\">TSOB 2010<\/a>, el <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/05\/estado-del-blogmarketing-2009\/\">Estado del blogmarketing 2009<\/a> y, l\u00f3gicamente, <a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\/\">Blogs y empresas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un mes que me atrev\u00ed a preguntar a cu\u00e1nto va el post patrocinado y estos son los datos que he conseguido. Si el t\u00edtulo del post te parece poco provocador, puedes elegir alguna de las siguientes conclusiones: Desde el punto de vista de los bloggers: El 6% de los bloggers cobra m\u00e1s de 50\u20ac [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,2],"tags":[190,12,74],"class_list":["post-3219","post","type-post","status-publish","format-standard","hentry","category-dm","category-publicidad","tag-blogmarketing","tag-dmassm","tag-encuesta"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3219"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3219\/revisions"}],"predecessor-version":[{"id":3223,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3219\/revisions\/3223"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}