{"id":319,"date":"2008-01-25T21:38:28","date_gmt":"2008-01-25T20:38:28","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=319"},"modified":"2008-01-25T21:43:31","modified_gmt":"2008-01-25T20:43:31","slug":"ad-papa-noel-los-reyes-y-los-ninos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/01\/25\/ad-papa-noel-los-reyes-y-los-ninos\/","title":{"rendered":"[AD] Pap\u00e1 Noel, los Reyes y los ni\u00f1os"},"content":{"rendered":"<p>A principios de semana se hac\u00edan p\u00fablicos los datos del <a href=\"http:\/\/www.elmundo.es\/elmundo\/2008\/01\/20\/comunicacion\/1200850349.html\" target=\"_blank\">estudio de Arce Media<\/a> relativos a la publicidad navide\u00f1a protagonizada por Pap\u00e1 Noel y los Reyes Magos entre el 1 de diciembre de 2007 y el 8 de enero de 2008.<\/p>\n<p>El &#8216;combate&#8217; acab\u00f3 con un relativo empate ya que aunque <strong>se dedicaron m\u00e1s\u00a0minutos a los Reyes<\/strong> (280 frente a 215), <strong>Papa Noel\u00a0tuvo m\u00e1s inserciones<\/strong> (941 frente a\u00a0728).\u00a0La tercera opci\u00f3n de mezclarlos est\u00e1 contabilizada en el estudio por separado (368 inserciones con un total de 160 minutos).<\/p>\n<p><strong>\u00bfQui\u00e9n apost\u00f3 por qui\u00e9n?<\/strong><\/p>\n<ul>\n<li>Por los Reyes Magos: Danone, Dia, Red Bull, El Corte Ingl\u00e9s&#8230;<\/li>\n<li>Por Pap\u00e1 Noel : Antiu Xixona, Movistar, Schweeppes, Affelou&#8230;<\/li>\n<li>Por los dos protagonistas: Campsa, Lidl&#8230;<\/li>\n<\/ul>\n<p>Siguiendo la l\u00ednea navide\u00f1a, precisamente ayer <a href=\"http:\/\/www.elchupete.com\/blog\/?p=318\" target=\"_blank\">El Chupete blog<\/a> publicaba un dato interesante de la <a href=\"http:\/\/www.aefj.es\/\" target=\"_blank\">Asociaci\u00f3n Espa\u00f1ola de Fabricantes de Juguetes<\/a>:\u00a0el <strong>80% de los ni\u00f1os nombra<\/strong> <strong>marcas concretas en sus peticiones<\/strong> a\u00a0los Reyes o a Pap\u00e1 Noel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A principios de semana se hac\u00edan p\u00fablicos los datos del estudio de Arce Media relativos a la publicidad navide\u00f1a protagonizada por Pap\u00e1 Noel y los Reyes Magos entre el 1 de diciembre de 2007 y el 8 de enero de 2008. El &#8216;combate&#8217; acab\u00f3 con un relativo empate ya que aunque se dedicaron m\u00e1s\u00a0minutos a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[14,142],"class_list":["post-319","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-campanadas","tag-television-e-infancia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/319\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}