{"id":3143,"date":"2010-11-04T08:08:04","date_gmt":"2010-11-04T07:08:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3143"},"modified":"2010-11-03T22:05:18","modified_gmt":"2010-11-03T21:05:18","slug":"ad-marcas-y-bloggers-segun-tsob-2010","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/04\/ad-marcas-y-bloggers-segun-tsob-2010\/","title":{"rendered":"[AD] Marcas y bloggers seg\u00fan TSOB 2010"},"content":{"rendered":"<p>Mientras que a\u00fan acepto respuestas a la <a href=\"http:\/\/bit.ly\/dg5ETE\">encuesta sobre posts patrocinados<\/a>, llega\u00a0 <a href=\"http:\/\/technorati.com\/blogging\/feature\/state-of-the-blogosphere-2010\/\">The State of Blogosphere 2010<\/a> (TSOB para abreviar), el informe tradicionalmente m\u00e1s destacado (qui\u00e9n sabe si acertado) sobre la blogosfera (o una parte). Durante 3 d\u00edas gotean los datos pero los de ayer incluyen la parte seguramente m\u00e1s interesante: la <strong>relaci\u00f3n entre marcas y bloggers<\/strong>.<\/p>\n<p>Apunto algunos datos que han llamado mi atenci\u00f3n:<\/p>\n<ul>\n<li>el 34% asegura que <strong>nunca escribe sobre marcas<\/strong> o productos mientras que el 42% s\u00ed lo hace<\/li>\n<li>el 51% casi <strong>nunca escribe reviews de productos<\/strong>, servicios, marcas o empresas; el 26% lo hace mensualmente; el 11% semanalmente; el 5% varias veces a la semana; y el 3% lo hace a diario.<\/li>\n<li><strong>el 67% niega que alguna marca se le haya acercado en busca de un post<\/strong><\/li>\n<li>el 71% solo escribe sobre marcas cuya reputaci\u00f3n aprueba<\/li>\n<li>el 64% cree que <strong>las marcas tratan menos profesionalmente a los bloggers que a los medios tradicionales<\/strong>, solo el 5% cree lo contrario<\/li>\n<\/ul>\n<p>Como con cualquier otro estudio, podr\u00edamos discutir si los datos son relevantes o si no son representativos de la blogosfera hispana. Sea como sea, es un buen inicio para comprender un poco mejor c\u00f3mo pueden llegarse a entenderse <a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\/\">blogs y empresas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras que a\u00fan acepto respuestas a la encuesta sobre posts patrocinados, llega\u00a0 The State of Blogosphere 2010 (TSOB para abreviar), el informe tradicionalmente m\u00e1s destacado (qui\u00e9n sabe si acertado) sobre la blogosfera (o una parte). Durante 3 d\u00edas gotean los datos pero los de ayer incluyen la parte seguramente m\u00e1s interesante: la relaci\u00f3n entre marcas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[190],"class_list":["post-3143","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-blogmarketing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3143\/revisions"}],"predecessor-version":[{"id":3152,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3143\/revisions\/3152"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}