{"id":3137,"date":"2010-11-03T20:28:10","date_gmt":"2010-11-03T19:28:10","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3137"},"modified":"2016-07-01T12:14:19","modified_gmt":"2016-07-01T10:14:19","slug":"media-news-s44-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/03\/media-news-s44-a10\/","title":{"rendered":"Media News S44 A10"},"content":{"rendered":"

Publicidad<\/strong>
\nTenemos nuevo teaser en Barcelona. Ayer lo expliqu\u00e9 en mi p\u00e1gina de Facebook<\/a> y hoy he visto el spot teaser que daba una pista importante: \u00abactitud azul\u00bb. De ah\u00ed a www.actitudazul.com y frases tipo ‘unir fuerzas’, ‘ver el talento que te rodea’ y ‘saber escuchar a todos’. El dominio apunta a la agencia pero a no al anunciante aunque ya hay quien<\/a> se aventura a decir Endesa. Seguimos todos<\/a> atentos.<\/p>\n

Televisi\u00f3n<\/strong>
\nAlgo pasa cuando a \u00abLa noria\u00bb se suben varios pol\u00edticos y un personaje televisivo acude (o recrea m\u00e1s bien) \u00abTengo una pregunta para usted\u00bb. Algo hay que no cuadra pero no s\u00e9 si en el mundo de la tele o en el de la pol\u00edtica. Ambos est\u00e1n demasiado relacionados como para que no choquen pero \u00bftanto como para intercambiar formatos? No quiero imaginarme un GH con los candidatos a las pr\u00f3ximas elecciones.<\/p>\n

Internet<\/strong>
\nLa publicidad en v\u00eddeos online es tan molesta como los spots de televisi\u00f3n o los pop ups cuando est\u00e1s navegando (ese Adsense que ocupa demasiado). Parece que el preroll no tiene buenos resultados<\/a> y, sigo pesimista, me da miedo pensar en que en el futuro ser\u00e1n capaces de trocerarnos tambi\u00e9n los v\u00eddeos en YouTube para que veamos los anuncios. Mejor dejar la publicidad fuera del contenido.<\/p>\n

Cine<\/strong>
\nLeyendo la noticia de que la MGM se declara en suspensi\u00f3n de pagos<\/a> recuerdo con nostalgia una asignatura de la carrera sobre la historia de las grandes productoras del cine cl\u00e1sico. Est\u00e1 claro que la \u00e9poca dorada de la f\u00e1brica de sue\u00f1os ha pasado. Los presupuestos son bajos<\/a> y la recaudaci\u00f3n no siempre es inversa.<\/p>\n

Redacci\u00f3n web<\/strong>
\nEsta semana mi newsletter<\/a> destacaba el trabajo del content curator y justo hoy leo en CMI<\/a> algunos consejos relacionados a la hora de administrar (curate<\/em>) contenido. Cualquier contenido beneficia a la marca, ya sea por creaci\u00f3n o por diseminaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Tenemos nuevo teaser en Barcelona. Ayer lo expliqu\u00e9 en mi p\u00e1gina de Facebook y hoy he visto el spot teaser que daba una pista importante: \u00abactitud azul\u00bb. De ah\u00ed a www.actitudazul.com y frases tipo ‘unir fuerzas’, ‘ver el talento que te rodea’ y ‘saber escuchar a todos’. El dominio apunta a la agencia pero […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[128,94,129,80,36],"class_list":["post-3137","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-cine-clasico","tag-politica","tag-teaser","tag-telebasura","tag-video-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3137"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3137\/revisions"}],"predecessor-version":[{"id":3142,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3137\/revisions\/3142"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}