{"id":313,"date":"2008-01-15T22:38:04","date_gmt":"2008-01-15T21:38:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=313"},"modified":"2008-01-15T22:48:58","modified_gmt":"2008-01-15T21:48:58","slug":"ad-blogmarketing-sin-agencia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/01\/15\/ad-blogmarketing-sin-agencia\/","title":{"rendered":"[AD] Blogmarketing sin agencia"},"content":{"rendered":"<p>Cada vez hay m\u00e1s agencias que ofrecen el cl\u00e1sico servicio de env\u00edo de notas de prensa a los medios y\u00a0a\u00f1aden los blogs en el mismo saco. Creo que dej\u00e9 clara <a href=\"http:\/\/www.evasanagustin.com\/docs\/blogmarketing.pdf\">mi postura<\/a> al respecto y\u00a0otros tambi\u00e9n la han dado publicamente: <a href=\"http:\/\/geekinlove.com\/diferencias-entre-bloggers-y-periodistas\/\" target=\"_blank\">no es lo mismo<\/a>.<\/p>\n<p>Desde hoy, los que creen que se <strong>puede recibir informaci\u00f3n de inter\u00e9s por parte de las empresas<\/strong>, tienen <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=219\">otra manera<\/a> de conseguirla mucho m\u00e1s directa. Y las empresas que quieren entrar en la blogosfera pero no por medio de\u00a0una agencia, tambi\u00e9n pueden hacerlo. Para unir bloggers y marcas sin m\u00e1s intermediarios que la tecnolog\u00eda, arranca <a href=\"http:\/\/www.bloguzz.com\/\" target=\"_blank\">Bloguzz<\/a>.<\/p>\n<p>\u00bfC\u00f3mo? Sencillo: una empresa se registra y da de alta una promoci\u00f3n (ya sea una <a href=\"http:\/\/www.bloguzz.com\/index\/promo\/id\/15\" target=\"_blank\">noche de hotel<\/a> o <a href=\"http:\/\/www.bloguzz.com\/index\/promo\/id\/11\" target=\"_blank\">10 kilos de naranjas<\/a>); los bloggers interesados en este producto o servicio se apuntan a la promo previo registro; la empresa selecciona directamente a los bloggers y les env\u00eda el producto o pactan el servicio; una vez probado, el blogger puede publicar libremente sus opiniones.<\/p>\n<p>Puede parecerse\u00a0a <a href=\"http:\/\/www.buzzparadise.com\/Index.php?lang=es\" target=\"_blank\">BuzzParadise<\/a> (espero que <a href=\"http:\/\/juanmarketing.blogspot.com\/\" target=\"_blank\">Juan<\/a> se moje y opine al respecto)\u00a0pero lo interesante es que <strong>Bloguzz no interviene en la comunicaci\u00f3n con los bloggers<\/strong> ni en su selecci\u00f3n, \u00fanicamente ofrece la plataforma para que las empresas\u00a0los encuentren y para que los bloggers accedan a informaci\u00f3n de primera mano y sin spam.<\/p>\n<p>El concepto de agencia desaparece. Lo que s\u00ed ha hace Bloguzz\u00a0es\u00a0dar pistas a las empresas mediante <a href=\"http:\/\/www.bloguzz.com\/index\/rank\" target=\"_blank\">un ranking<\/a> que <strong>mide la capacidad de generar buzz<\/strong> y pone en relaci\u00f3n los blogs con otros de su misma categor\u00eda.<\/p>\n<p>Hace un tiempo que\u00a0<a href=\"http:\/\/www.bloguzz.com\/index\/quienes\" target=\"_blank\">los chicos de\u00a0Bloguzz<\/a>\u00a0se pusieron en contacto conmigo para pedir mi opini\u00f3n y desde entonces <strong>formo parte de su Consejo de bloggers<\/strong>. Por mi cara supieron que me parece una gran idea\u00a0para mejorar la comunicaci\u00f3n entre empresas y bloggers. <a href=\"http:\/\/blog.bloguzz.com\/2008\/bloguzz-la-plataforma-de-los-bloggers\/\" target=\"_blank\">Ahora<\/a> ya lo puedo decir p\u00fablicamente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez hay m\u00e1s agencias que ofrecen el cl\u00e1sico servicio de env\u00edo de notas de prensa a los medios y\u00a0a\u00f1aden los blogs en el mismo saco. Creo que dej\u00e9 clara mi postura al respecto y\u00a0otros tambi\u00e9n la han dado publicamente: no es lo mismo. Desde hoy, los que creen que se puede recibir informaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[190,124],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-blogmarketing","tag-blogosfera"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}