{"id":312,"date":"2008-01-13T12:58:46","date_gmt":"2008-01-13T11:58:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=312"},"modified":"2026-01-05T14:01:45","modified_gmt":"2026-01-05T13:01:45","slug":"ad-los-recuerdos-de-bimbo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/01\/13\/ad-los-recuerdos-de-bimbo\/","title":{"rendered":"[AD] Los recuerdos de Bimbo"},"content":{"rendered":"<p>Nostalgia y m\u00e1s nostalgia. Cuatro ya estaba record\u00e1ndonos\u00a0<a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/06\/tv-series-que-dejan-huella.html\">la televisi\u00f3n de cuando\u00a0\u00e9ramos peques<\/a>\u00a0pero la publicidad tambi\u00e9n se sube al carro y nos\u00a0recuerda que cualquier\u00a0tiempo pasado que nos parece mejor.<\/p>\n<p>Empez\u00f3\u00a0Coca-Cola apelando a <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=152\">nuestro pasado glorioso<\/a>\u00a0y ahora\u00a0Renault\u00a0demuestra que <a href=\"http:\/\/www.losmejoresanunciosdetelevision.com\/2008\/01\/13\/renault-ecologico-2-porque-todos-tenemos-corazoncito\" target=\"_blank\">todos somos buenas personas y tenemos nuestro corazoncito<\/a>. Pero Bimbo <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=26101\" target=\"_blank\">va m\u00e1s all\u00e1<\/a> y se aprovecha la historia de sus productos <a href=\"http:\/\/www.bimbo.com\/producto.cfm?id=69&#038;menu=4,6\" target=\"_blank\">Bony<\/a>, <a href=\"http:\/\/www.bimbo.com\/producto.cfm?id=70&#038;menu=4,6\" target=\"_blank\">Tigret\u00f3n<\/a> o <a href=\"http:\/\/www.bimbo.com\/producto.cfm?id=71&#038;menu=4,6\" target=\"_blank\">Pantera Rosa<\/a> y crea <a href=\"http:\/\/www.wikirecuerdos.com\/\">www.wikirecuerdos.com<\/a>.<\/p>\n<p>Seg\u00fan su propia definici\u00f3n: \u00ab<em>Wikirecuerdos, es una enciclopedia de contenidos relativos al consumo y el ocio de los a\u00f1os 60, 70 y 80 del siglo XX, basada en la tecnolog\u00eda wiki<\/em>\u00ab.<\/p>\n<p>Crear un wiki para rememorar la infancia colectiva me parece una buena iniciativa, extra\u00f1a para una marca de boller\u00eda pero interesante para el p\u00fablico en general. El resultado podr\u00eda llegar a ser una manera de combatir el olvido, de crear una historia compartida.<\/p>\n<p>Pero esta ilusi\u00f3n me dur\u00f3 poco. Los contenidos de <a href=\"http:\/\/www.wikirecuerdos.com\" target=\"_blank\">la web<\/a>\u00a0con ese men\u00fa me recuerdan demasiado a\u00a0<a href=\"http:\/\/www.teacuerdas.com\/\">\u00bfTe acuerdas?<\/a>, la enciclopedia de los recuerdos (y hasta\u00a0<a href=\"http:\/\/www.wikirecuerdos.com\/tebeos\/don-miki.html\" target=\"_blank\">algunos<\/a> <a href=\"http:\/\/www.teacuerdas.com\/nostalgia-tbo-miki.htm\" target=\"_blank\">se parecen<\/a>\u00a0mucho). No me he registrado as\u00ed que no he visto la manera en que se puede contribuir pero copiar los contenidos no me parece una buena manera de empezar. Quiz\u00e1 en <a href=\"http:\/\/www.wikirecuerdos.com\/topnav\/foro.html\" target=\"_blank\">los foros<\/a> haya m\u00e1s animaci\u00f3n.<\/p>\n<p>De todas maneras, es recomendable darse una vuelta por <a href=\"http:\/\/www.wikirecuerdos.com\/galeria-de-publicidad\/todas-las-imagenes-de-la-galeria-de-publicidad.html\" target=\"_blank\">la galer\u00eda de anuncios<\/a> o por <a href=\"http:\/\/www.wikirecuerdos.com\/television.html\" target=\"_blank\">la secci\u00f3n de televisi\u00f3n<\/a>\u00a0para &#8216;ponerse al d\u00eda&#8217;\u00a0con vistas <a href=\"http:\/\/www.elmundo.es\/elmundo\/2008\/01\/11\/television\/1200049085.html\" target=\"_blank\">al estreno<\/a> de \u00abPetazetas\u00bb ma\u00f1ana lunes en Antena 3\u00a0(de momento ya tienen\u00a0<a href=\"http:\/\/www.erespetazetas.com\" target=\"_blank\">(retro) web<\/a>).<\/p>\n<p><strong><em>Actualizaci\u00f3n 16 de enero<\/em><\/strong>: me informan desde The Brand Nation, los creadores de la web, que para los contenidos han contratado al redactor de \u00bfTe acuerdas? as\u00ed que\u00a0no se trata de un\u00a0caso de plagio o copiar sin atribuir el origen, sino m\u00e1s bien de un reciclaje de informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nostalgia y m\u00e1s nostalgia. Cuatro ya estaba record\u00e1ndonos\u00a0la televisi\u00f3n de cuando\u00a0\u00e9ramos peques\u00a0pero la publicidad tambi\u00e9n se sube al carro y nos\u00a0recuerda que cualquier\u00a0tiempo pasado que nos parece mejor. Empez\u00f3\u00a0Coca-Cola apelando a nuestro pasado glorioso\u00a0y ahora\u00a0Renault\u00a0demuestra que todos somos buenas personas y tenemos nuestro corazoncito. Pero Bimbo va m\u00e1s all\u00e1 y se aprovecha la historia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2,3],"tags":[136,176,73,37,490,415,216],"class_list":["post-312","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","category-television","tag-antena-3","tag-coca-cola","tag-cuatro","tag-estrenos-de-television","tag-marcas-de-alimentacion","tag-marcas-coches","tag-wikipedia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/312\/revisions"}],"predecessor-version":[{"id":36009,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/312\/revisions\/36009"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}