{"id":3113,"date":"2010-10-29T18:18:17","date_gmt":"2010-10-29T16:18:17","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3113"},"modified":"2010-10-29T18:22:43","modified_gmt":"2010-10-29T16:22:43","slug":"www-en-busca-de-los-comentarios-perdidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/29\/www-en-busca-de-los-comentarios-perdidos\/","title":{"rendered":"[WWW] En busca de los comentarios perdidos"},"content":{"rendered":"<p>En los inicios de la blogosfera, cuando las redes sociales y el microblogging a\u00fan no formaban parte del mundo online, los posts se escrib\u00edan para <strong>compartir ideas<\/strong>, para expresar p\u00fablicamente lo que se opinaba de un tema. Ese era el \u00fanico y genuino objetivo. M\u00e1s tarde la <strong>marca personal<\/strong> se col\u00f3 en nuestro vocabulario y vimos que un blog contruibu\u00eda a posicionarnos en un sector concreto. Y a\u00fan despu\u00e9s los motivos econ\u00f3micos aparecieron y con ellos el <strong>patrocinio<\/strong> y la <strong>publicidad<\/strong>.<\/p>\n<p>Muchos se olvidan, pero lo que estos tres objetivos tienen en com\u00fan es la <strong>necesidad de lectores<\/strong>: no se puede compartir si no hay alguien que lo reciba, tampoco si nadie reconoce nuestra experiencia y mucho menos llamar la atenci\u00f3n de las empresas si antes no conseguimos la de los usuarios.<\/p>\n<p>Cuando ya los tenemos, <strong>\u00bfqu\u00e9 queremos de los lectores?<\/strong> Los objetivos se reformulan: \u00bfque dejen comentarios, que simplemente lean o que hagan click en los banners? Aunque este no es un post sobre c\u00f3mo conseguir m\u00e1s lectores, \u00bftambi\u00e9n los queremos para que nos ayuden a encontrar m\u00e1s como ellos dispuestos a leer, comentar y clickar?<\/p>\n<p>Entran en juego nuevas m\u00e9tricas.<strong>\u00a0\u00bfEscribimos para compartir o para que los lectores compartan nuestros posts?<\/strong> \u00bfPreferimos <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/22\/encuesta-%c2%bfcuanto-vale-un-post-patrocinado\/#comment-4956\">un comentario<\/a> o <a href=\"http:\/\/twitter.com\/#!\/simdalom\/status\/29085505541\">un retweet<\/a>? \u00bfQu\u00e9 tiene m\u00e1s valor? Podemos recuperar para contestar\u00a0la estrategia que nos marcamos al iniciar el blog, con sus objetivos y sus m\u00e9tricas, pero lo que es evidente es que los comentarios son cada vez m\u00e1s escasos.<\/p>\n<p>Muchos lectores se han movido, del formulario para comentar a otros medios sociales. \u00bfPara qu\u00e9 gastar tiempo opinando si se puede \u00abinteractuar\u00bb\u00a0con un click (de \u00abMe gusta\u00bb o de RT)?<strong> \u00bfPodemos aportar algo m\u00e1s que referenciarlo a golpe de click?<\/strong><\/p>\n<p>Este post tiene deberes: preg\u00fantate cu\u00e1ndo fue la \u00faltima vez que\u00a0comentaste un post\u00a0y con qu\u00e9 frecuencia retuiteas posts de otros bloggers. Y para los que quieren mejorar nota, escribe un comentario en el pr\u00f3ximo post que te interese.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los inicios de la blogosfera, cuando las redes sociales y el microblogging a\u00fan no formaban parte del mundo online, los posts se escrib\u00edan para compartir ideas, para expresar p\u00fablicamente lo que se opinaba de un tema. Ese era el \u00fanico y genuino objetivo. M\u00e1s tarde la marca personal se col\u00f3 en nuestro vocabulario y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,413,412],"tags":[124,263,167],"class_list":["post-3113","post","type-post","status-publish","format-standard","hentry","category-internet","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-blogosfera","tag-redaccion-web","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3113"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3113\/revisions"}],"predecessor-version":[{"id":3123,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3113\/revisions\/3123"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}