{"id":310,"date":"2008-01-02T23:38:44","date_gmt":"2008-01-02T22:38:44","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=310"},"modified":"2026-01-05T14:11:57","modified_gmt":"2026-01-05T13:11:57","slug":"media-news-s01-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/01\/02\/media-news-s01-a08\/","title":{"rendered":"Media News S01 A08"},"content":{"rendered":"<p>\u00a1Primer Media News del a\u00f1o! Aunque pens\u00e9 en dejarlo, de momento me quedo con esta cita semanal de noticias breves sobre los medios.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nDos de actualidad: 1\/ <a href=\"http:\/\/www.formulatv.com\/1,20080102,6432,1.html\" target=\"_blank\">la audiencia<\/a> de las Campanadas de Nochevieja y por lo visto el fallo de laSexta. En ese momento del a\u00f1o es cuando m\u00e1s me apetece tener un <em>videowall<\/em> con todas las cadenas;\u00a02\/ titular: \u00ab<a href=\"http:\/\/www.formulatv.com\/1,20071231,6426,1.html\" target=\"_blank\">Casi 400.000 espectadores convierten a \u00ab<em>Los incre\u00edbles<\/em>\u00bb en la emisi\u00f3n m\u00e1s vista de la historia de la TDT<\/a>\u00ab. Realmente, no parece que estemos <a href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=466706&#038;idseccio_PK=1029\" target=\"_blank\">muy preparados<\/a>.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nTres rankings para tres marcas: Movistar como <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25968\" target=\"_blank\">la mejor por valor econ\u00f3mico<\/a>; El Corte Ingl\u00e9s como <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25990\" target=\"_blank\">la m\u00e1s recordada en la semana prenavide\u00f1a<\/a>; Coca-Cola como <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25032\" target=\"_blank\">la que m\u00e1s se asocia a la felicidad<\/a>. Menci\u00f3n aparte para\u00a0el top <a href=\"http:\/\/fumadaestrategica.com\/2007\/12\/27\/gorila-de-cadbury-el-mejor-viral-del-2007.php\" target=\"_blank\">de viralidad<\/a> (<a href=\"http:\/\/blog.javiergranados.com\/archives\/2007\/12\/14\/como-hacer-una-campana-de-marketing-anti-viral\/\" target=\"_blank\">o no<\/a>)\u00a0donde est\u00e1 Cadbury y tambi\u00e9n es recomendable <a href=\"http:\/\/www.musdegofio.com\/?p=397\" target=\"_blank\">la revisi\u00f3n<\/a> de <a href=\"http:\/\/www.contagiousmagazine.com\/mostcontagious2007.pdf\" target=\"_blank\">Most Contagious 2007<\/a>.<\/p>\n<p><strong>Cine<\/strong><br \/>\nEl nuevo <a href=\"http:\/\/www.mediosyredes.com\/red-blogs-federados\/\" target=\"_blank\">blog federado de Medios y Redes<\/a> tiene un t\u00edtulo que aclara sin lugar a dudas su tem\u00e1tica: <a href=\"http:\/\/www.soycritico.com\/\" target=\"_blank\">Soy cr\u00edtico<\/a>. Las categor\u00edas y las etiquetas\u00a0est\u00e1n pensadas para hacer f\u00e1cil la elecci\u00f3n de pel\u00edcula. Quiz\u00e1 sea un tono at\u00edpico pero es m\u00e1s cercano que poner estrellas.<\/p>\n<p><strong>Internet<\/strong><br \/>\nA destacar el cierre del <a href=\"http:\/\/blog.foxtv.es\/\" target=\"_blank\">Blog de la Fox<\/a>. Lo explica muy bien\u00a0la <a href=\"http:\/\/www.chicadelatele.com\/chicadelatele\/post\/2008\/01\/02\/una-empresa-contracorriente\/\" target=\"_blank\">Chica de la tele<\/a>\u00a0pero a\u00fan as\u00ed\u00a0sigue costando entender lo\u00a0poco dispuestas que est\u00e1n algunas empresas a paticipar y compartir. \u00bfCu\u00e1nto tiempo hace falta para que se den cuenta que abrir un blog\u00a0no las convierte autom\u00e1ticamente\u00a0en parte de blogosfera?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Primer Media News del a\u00f1o! Aunque pens\u00e9 en dejarlo, de momento me quedo con esta cita semanal de noticias breves sobre los medios. Televisi\u00f3n Dos de actualidad: 1\/ la audiencia de las Campanadas de Nochevieja y por lo visto el fallo de laSexta. En ese momento del a\u00f1o es cuando m\u00e1s me apetece tener un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[124,14,96,490,154,15,78],"class_list":["post-310","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-blogosfera","tag-campanadas","tag-el-corte-ingles","tag-marcas-de-alimentacion","tag-marketing-viral","tag-movistar","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":36036,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/310\/revisions\/36036"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}