{"id":3092,"date":"2010-10-25T21:08:16","date_gmt":"2010-10-25T19:08:16","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3092"},"modified":"2015-03-02T12:35:03","modified_gmt":"2015-03-02T11:35:03","slug":"contenidos-%c2%bfpublicar-una-noticia-pasada","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/25\/contenidos-%c2%bfpublicar-una-noticia-pasada\/","title":{"rendered":"[Contenidos] \u00bfPublicar una noticia pasada?"},"content":{"rendered":"<p>Cada cierto tiempo alguien me env\u00eda un mail para preguntarme algo. El principio del mensaje suele empezar porque han comprado alguno de <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">mis libros<\/a>, contin\u00faa con la pregunta en cuesti\u00f3n y casi siempre acaba a\u00f1adiendo que es urgente que le responda. Tristemente, la mayor\u00eda de las veces, por mucho empe\u00f1o que ponga, no me vuelven a escribir para contarme si les ha servido mi respuesta.<\/p>\n<p>No es que quiera abrir una consultor\u00eda pero me parece una buena  manera de reinvertir aqu\u00ed el tiempo que gasto contestando. Por eso he decidido aprovechar para este post una de las \u00faltimas preguntas que me han hecho: <strong>si una noticia no es de actualidad, \u00bftiene sentido que la publique? <\/strong><\/p>\n<p>Mi respuesta es clara: \u00a1<strong>s\u00ed<\/strong>! Y se me ocurren varios motivos:<\/p>\n<ul>\n<li>Tus <strong>lectores<\/strong>: quiz\u00e1 no conocen la noticia y, si la conocen, quiz\u00e1 esperan saber <strong>tu opini\u00f3n<\/strong>.<\/li>\n<li><strong>Enlaces internos<\/strong>: si en el futuro vuelves a hablar sobre el tema podr\u00e1s <strong>enlazar a un post tuyo<\/strong> en lugar de a otros blogs o medios.<\/li>\n<li>Los <strong>buscadores <\/strong>(l\u00e9ase Google): contenido escrito, contenido indexado y que puede atraer <strong>nuevas visitas<\/strong>.<\/li>\n<\/ul>\n<p>Correr tras la primicia s\u00ed llama la atenci\u00f3n del resto pero tambi\u00e9n las <strong>reflexiones <\/strong>despu\u00e9s de unos d\u00edas que se fundamentan no tanto en la actualidad sino en consideraciones posteriores. Por tanto, el enfoque de la noticia no puede ser el mismo si se acaba de dar a conocer o si han pasado varios d\u00edas.<\/p>\n<p>En el primer caso se quiere ser la referencia y no se suelen utilizar muchas fuentes externas ni tampoco se exponen muchas ideas; en el segundo, con tiempo, se puede <strong>contrastar y enlazar<\/strong> diversas referencias  para resumir la situaci\u00f3n de partida antes de opinar.<\/p>\n<p>Los dos acercamientos a la actualidad son v\u00e1lidos y perfectamente compatibles puesto que el uno depende del otro: quien publica una noticia pasada utiliza las fuentes que lo hacen primero y \u00e9stas necesitan a futuros lectores para construir su reputaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada cierto tiempo alguien me env\u00eda un mail para preguntarme algo. El principio del mensaje suele empezar porque han comprado alguno de mis libros, contin\u00faa con la pregunta en cuesti\u00f3n y casi siempre acaba a\u00f1adiendo que es urgente que le responda. Tristemente, la mayor\u00eda de las veces, por mucho empe\u00f1o que ponga, no me vuelven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[497,505],"class_list":["post-3092","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-promocion-de-contenidos","tag-reciclaje-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3092"}],"version-history":[{"count":12,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3092\/revisions"}],"predecessor-version":[{"id":3104,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3092\/revisions\/3104"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}