{"id":309,"date":"2008-01-07T23:28:18","date_gmt":"2008-01-07T21:28:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=309"},"modified":"2026-01-05T14:24:11","modified_gmt":"2026-01-05T13:24:11","slug":"ad-la-campanada-de-mastercard","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/01\/07\/ad-la-campanada-de-mastercard\/","title":{"rendered":"[AD] La campanada de MasterCard"},"content":{"rendered":"

A d\u00eda 7 enero y a\u00fan sin comentar nada de lo m\u00e1s destacado, publicitariamente hablando, de las campanadas que dieron paso al 2008: los comecocos de MasterCard. Pero retomo este tema a raiz\u00a0de la nota de prensa<\/a> de Mediaedge:cia Espa\u00f1a<\/a>\u00a0sobre \u00abel recuerdo de la publicidad emitida en televisi\u00f3n durante las campanadas<\/a>\u00ab.\u00a0<\/p>\n

Seg\u00fan esta agencia, el podium queda as\u00ed:<\/p>\n

    \n
  1. Coca-Cola<\/strong> preside, igual que en el 2007,\u00a0como es\u00a0el spot m\u00e1s recordado seg\u00fan un 18,7% de los encuestados<\/li>\n
  2. Michelin<\/strong> le sigue con un 15,1%<\/li>\n
  3. MasterCard<\/strong> se queda\u00a0con el 11%<\/li>\n<\/ol>\n

    Si miramos la posici\u00f3n en que se emitieron podemos decir que el orden en que se recuerdan las marcas es: 1. el \u00faltimo anuncio, 2. el primero y 3. el ‘durante’<\/strong>.<\/p>\n

    Sinceramente, me sorprende\u00a0que Michelin est\u00e9 por encima de MasterCard. Yo ni\u00a0recuerdo su\u00a0spot,\u00a0en cambio por poco me embobo (como otros<\/a>) al ver la frase \u00abequivocarse en los cuartos no tiene precio\u00bb y lenvat\u00e9 varias veces la mirada de mis uvas para ver c\u00f3mo iban avanzando<\/a> esos Pacmans hasta formar (dicen<\/a>) el logo de MasterCard.<\/p>\n

    Aprovechar esos segundos en que media Espa\u00f1a est\u00e1 mirando la tele me parece una buena oportunidad para los anunciantes pero es bastante peligroso porque no hay duda de que\u00a0roza la saturaci\u00f3n. \u00bfY si Vodafone hubiese hecho que en lugar de\u00a0‘dongs’ oyesemos ‘pum, pum’ para hacerlo ‘nuestro momento’?<\/p>\n","protected":false},"excerpt":{"rendered":"

    A d\u00eda 7 enero y a\u00fan sin comentar nada de lo m\u00e1s destacado, publicitariamente hablando, de las campanadas que dieron paso al 2008: los comecocos de MasterCard. Pero retomo este tema a raiz\u00a0de la nota de prensa de Mediaedge:cia Espa\u00f1a\u00a0sobre \u00abel recuerdo de la publicidad emitida en televisi\u00f3n durante las campanadas\u00ab.\u00a0 Seg\u00fan esta agencia, el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,3],"tags":[14,176,514,414],"class_list":["post-309","post","type-post","status-publish","format-standard","hentry","category-publicidad","category-television","tag-campanadas","tag-coca-cola","tag-marcas-de-banca","tag-neumaticos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":3008,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/309\/revisions\/3008"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}