{"id":307,"date":"2007-12-27T19:38:23","date_gmt":"2007-12-27T18:38:23","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=307"},"modified":"2007-12-27T19:41:28","modified_gmt":"2007-12-27T18:41:28","slug":"media-news-s52-a07","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/12\/27\/media-news-s52-a07\/","title":{"rendered":"Media News S52 A07"},"content":{"rendered":"<p>\u00daltimo Media News del a\u00f1o y con un d\u00eda de retraso despu\u00e9s del\u00a0festivo Sant Esteve de ayer.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nGran sorpresa de la Nochebuena: en <a href=\"http:\/\/www.casareal.es\/noticias\/news\/20071224_mensaje_navidad-ides-idweb.html\" target=\"_blank\">el mensaje de Rey<\/a> se incluye una breve menci\u00f3n a la autoregulaci\u00f3n de las cadenas. Aunque apenas haya sido una frase, parece que <a href=\"http:\/\/www.vertele.com\/noticias\/detail.php?id=17456\" target=\"_blank\">las cadenas est\u00e1n de acuerdo en hacer algo<\/a>. No se me ocurre qu\u00e9 puede ser <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=302\">viendo<\/a> sus incumplimientos, \u00bfquiz\u00e1 dejar de emitir? Por cierto que en mi zapping de cadenas habitual no llegu\u00e9 a pillar <a href=\"http:\/\/www.youtube.com\/watch?v=CQxH0Ass9T0\" target=\"_blank\">el retraso de laSexta<\/a> pero s\u00ed\u00a0el logo de La1 en los primeros segundos de Cuatro.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nA\u00fan no s\u00e9 cu\u00e1les ser\u00e1n los \u00faltimos\/primeros anuncios del a\u00f1o, esos por los que se paga m\u00e1s que ning\u00fan d\u00eda de a\u00f1o. Pero antes de cerrar el 2007, me gustar\u00eda apuntar aqu\u00ed tres anuncios que ten\u00eda guardados y que demuestran la importancia de los copys: <a class=\"bl_itemtitle\" title=\"Site: 2WENTY 4OUR\" href=\"http:\/\/www.lawyers.com\/\" target=\"_blank\">http:\/\/www.lawyers.com\/<\/a>, <a class=\"bl_itemtitle\" title=\"Site: 2WENTY 4OUR\" href=\"http:\/\/sandeepmakam.blogspot.com\/2007\/08\/8888.html\" target=\"_blank\">8888<\/a>\u00a0y <a class=\"bl_itemtitle\" title=\"Site: 2WENTY 4OUR\" href=\"http:\/\/sandeepmakam.blogspot.com\/2007\/05\/world-press-freedom-day.html\" target=\"_blank\">World Press Freedom Day<\/a>. Espero que el 2008\u00a0llene de creatividad\u00a0la publicidad con la que <a href=\"http:\/\/www.elpais.com\/articulo\/radio\/television\/Manga\/ancha\/spots\/televisivos\/elpepurtv\/20071130elpepirtv_2\/Tes\" target=\"_blank\">nos inundan los medios<\/a>, aunque <a href=\"http:\/\/www.cineytele.com\/supernoticia.php?noticia=19875\" target=\"_blank\">no nos guste<\/a>.\u00a0<\/p>\n<p><strong>Cine<\/strong><br \/>\nEste s\u00e1bado nueva sesi\u00f3n de cine\u00a0para ver \u00ab<a href=\"http:\/\/www.disney.es\/FilmesDisney\/nationaltreasure2\/\" target=\"_blank\">La b\u00fasqueda: el diario secreto<\/a>\u00ab. Me gustaron sus aventuras anteriores porque me las pod\u00eda creer igual que las\u00a0de Indiana Jones, Rick O&#8217;Connell y hasta las de James Bond, todos ellos dando vueltas por el mundo, unos para salvarlo, otros para entenderlo mejor. Pero esta vez la historia de Ben Gates\u00a0me pareci\u00f3 incre\u00edble, no hab\u00eda manera de creermela. No entr\u00e9 en la pel\u00edcula, as\u00ed que me dediqu\u00e9 a escuchar la banda sonora que como recupera el theme de la anterior, me sigui\u00f3 gustando.<\/p>\n<p><strong>Internet<\/strong><br \/>\nAntes solo hab\u00eda dos maneras de felicitar las fiestas, llamando\u00a0por tel\u00e9fono o enviando la tradicional postal navide\u00f1a. Ahora adem\u00e1s hay que sumar los SMS, los mails y las postales electr\u00f3nicas adem\u00e1s de las felicitaciones que se intercambian sus bloggers y sus lectores, igual que las agencias con sus contactos (en <a href=\"http:\/\/www.tallerd3.com\/\" target=\"_blank\">TallerD3<\/a> han publicado varias). Este a\u00f1o la estrella ha sido el v\u00eddeo personalizado, con <a href=\"http:\/\/www.elfyourself.com\/\" target=\"_blank\">elfos<\/a>, <a href=\"http:\/\/www.jbonline.es\/friendsandchristmas\" target=\"_blank\">t\u00fa mismo<\/a> o Pap\u00e1 Noel bailando o <a href=\"http:\/\/www.tuneatupapanoel.com\" target=\"_blank\">tune\u00e1ndolo<\/a>.<\/p>\n<p><strong>Prensa<\/strong><br \/>\n<a href=\"http:\/\/mangasverdes.es\/2007\/12\/27\/3-2-1-esta-noche-soitues\/\" target=\"_blank\">Ya<\/a> est\u00e1 en marcha <a href=\"http:\/\/www.soitu.es\/\" target=\"_blank\">soitu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00daltimo Media News del a\u00f1o y con un d\u00eda de retraso despu\u00e9s del\u00a0festivo Sant Esteve de ayer. Televisi\u00f3n Gran sorpresa de la Nochebuena: en el mensaje de Rey se incluye una breve menci\u00f3n a la autoregulaci\u00f3n de las cadenas. Aunque apenas haya sido una frase, parece que las cadenas est\u00e1n de acuerdo en hacer algo. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,6,2,3],"tags":[219,274,94,275,147,142],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-prensa","category-publicidad","category-television","tag-critica-de-peliculas","tag-periodismo-ciudadano","tag-politica","tag-publicidad-grafica","tag-regulacion-de-los-medios","tag-television-e-infancia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}