{"id":3023,"date":"2010-10-19T11:28:27","date_gmt":"2010-10-19T09:28:27","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3023"},"modified":"2010-10-19T11:34:50","modified_gmt":"2010-10-19T09:34:50","slug":"marketing-2-0-en-una-semana","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/19\/marketing-2-0-en-una-semana\/","title":{"rendered":"Marketing 2.0 en una semana"},"content":{"rendered":"<figure style=\"width: 273px\" class=\"wp-caption alignright\"><a href=\"http:\/\/planetadelibros.com\/marketing-20-en-una-semana-libro-30456.html\"><img loading=\"lazy\" decoding=\"async\" title=\"Marketing 2.0 en una semana\" src=\"http:\/\/www.evasanagustin.com\/marketingdospuntocero\/marketingdospuntocero.png\" alt=\"\" width=\"273\" height=\"435\" \/><\/a><figcaption class=\"wp-caption-text\">Portada de &quot;Marketing 2.0 en una semana&quot;, mi quinto libro ya en librer\u00edas<\/figcaption><\/figure>\n<p>Desde hoy <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">mi quinto libro<\/a> est\u00e1 ya en librer\u00edas. El t\u00edtulo no puede ser m\u00e1s claro: \u00ab<a href=\"http:\/\/planetadelibros.com\/marketing-20-en-una-semana-libro-30456.html\">Marketing 2.0 en una semana<\/a>\u00ab. Trata pues <strong>aspectos b\u00e1sicos del marketing social<\/strong> siguiendo la l\u00ednea de esta colecci\u00f3n, es decir, dedicando cada d\u00eda de una semana hipot\u00e9tica a un tema concreto.<\/p>\n<p>Est\u00e1 destinado a quienes tienen poco tiempo para ponerse al d\u00eda principalmente en temas de <strong>blogs<\/strong>, <strong>Twitter <\/strong>y <strong>redes sociales<\/strong>; tambi\u00e9n hay un par de d\u00edas destinados a <strong>buscadores <\/strong>y a <strong>marketing viral<\/strong> y, por supuesto, tambi\u00e9n trata de la <strong>gesti\u00f3n de la reputaci\u00f3n<\/strong>. Todo ello con el objetivo de trazar una <strong>hoja de ruta en medios sociales<\/strong>.<\/p>\n<p>Ha sido un reto escribir <a href=\"http:\/\/www.evasanagustin.com\/marketingdospuntocero\">este libro<\/a> por dos motivos. El primero y m\u00e1s importante es que su origen es <a href=\"http:\/\/www.clavesdelnuevomarketing.com\">Claves del nuevo marketing<\/a> lo que me daba la oportunidad que dej\u00e9 pasar al decantarme por un ebook colaborativo (\u00a1y que ya supera las 40.000 descargas!). El segundo y m\u00e1s estresante es que pr\u00e1cticamente a la vez estaba escribiendo lo que podr\u00eda llamarse libro de texto sobre este mismo tema para un postgrado online de marketing online. El resultado final es diferente en ambos casos as\u00ed que no compiten sino que se complementan. Lo mismo que otro hermano de la colecci\u00f3n, \u00ab<a href=\"http:\/\/cristinaaced.com\/blog\/2010\/10\/05\/redes-sociales-en-una-semana-nueva-aventura-editorial-con-gestion-2000\/\">Redes sociales en una semana<\/a>\u00bb de Cristina con quien me alegra compartir estanter\u00eda.<\/p>\n<p>\u00abMarketing 2.0 en una semana\u00bb\u00a0 <a href=\"http:\/\/marketingdospuntoceroenunasemana.tumblr.com\/post\/918759050\/como-empezo-todo\">lleg\u00f3 a mi buz\u00f3n<\/a> justo cuando acababa de entregar el manuscrito de \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/06\/21\/blogs-y-empresas-tu-marca-en-la-blogosfera\/\">Blogs y empresas<\/a>\u00bb por lo que se puede decir que con \u00e9l se cierran las novedades editoriales por mi parte para este a\u00f1o. Ojal\u00e1 pueda seguir este ritmo (<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/03\/14\/2008-un-ano-de-libros\/\">en 2009 fueron 3 libros<\/a>, en 2010 son 2) y llegar a mi sexto libro en 2011. Ganas no me faltan, en todo caso tiempo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde hoy mi quinto libro est\u00e1 ya en librer\u00edas. El t\u00edtulo no puede ser m\u00e1s claro: \u00abMarketing 2.0 en una semana\u00ab. Trata pues aspectos b\u00e1sicos del marketing social siguiendo la l\u00ednea de esta colecci\u00f3n, es decir, dedicando cada d\u00eda de una semana hipot\u00e9tica a un tema concreto. Est\u00e1 destinado a quienes tienen poco tiempo para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,5,2],"tags":[190,12,247,154,349,118,181],"class_list":["post-3023","post","type-post","status-publish","format-standard","hentry","category-dm","category-internet","category-publicidad","tag-blogmarketing","tag-dmassm","tag-marketing-online","tag-marketing-viral","tag-medios-sociales","tag-novedad-editorial","tag-redes-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":17,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3023\/revisions"}],"predecessor-version":[{"id":3041,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3023\/revisions\/3041"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}