{"id":300,"date":"2007-12-16T21:28:40","date_gmt":"2007-12-16T20:28:40","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=300"},"modified":"2011-12-15T18:15:09","modified_gmt":"2011-12-15T17:15:09","slug":"ad-reinventado-las-cabinas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/12\/16\/ad-reinventado-las-cabinas\/","title":{"rendered":"[AD] Reinventado las cabinas"},"content":{"rendered":"<p>\u00bfHas oido alguna vez sonar una cabina? \u00bfQu\u00e9 timbre (o tono si lo prefieres) deben tener? No tengo ni idea, no he o\u00eddo ninguna. Hasta ahora cre\u00eda que <strong>la gente solo llama a las cabinas en las pel\u00edculas<\/strong>. Pero al parecer este pasado viernes hab\u00eda algunas que sonaban. O eso pon\u00eda el anuncio que Telef\u00f3nica public\u00f3 en la prensa para promocionar su <a href=\"http:\/\/www.cabinamania.es\/\" target=\"_blank\">Cabinaman\u00eda<\/a>.<\/p>\n<p>Sobre un fondo negro, la silueta de una cabina resplandec\u00eda junto al texto \u00abThe riiiiiing! C\u00f3gelo, es para ti\u00bb. La promo consist\u00eda en descolgar los tel\u00e9fonos para ganar descargas gratis de Cabinaman\u00eda y viajes EasyJet. Pregunta obligada: \u00bfqu\u00e9 es Cabinaman\u00eda?<\/p>\n<p>Este servicio se puso en marcha <a href=\"http:\/\/www.laflecha.net\/canales\/moviles\/telefonica-presenta-cabinamania\/\" target=\"_blank\">este verano<\/a>\u00a0y consiste b\u00e1sicamente en utilizar las cabinas para descargarse contenidos (logos, tonos, juegos&#8230;) para el m\u00f3vil. Dicho en otras palabras, adapta un servicio pr\u00e1cticamente en desuso al nuevo mercado. <strong>No hay telefon\u00eda m\u00e1s fija que una cabina pero ahora tambi\u00e9n te sirve para el m\u00f3vil<\/strong>. Porque, \u00bfcu\u00e1ndo usas una cabina? Yo solo cuando no tengo saldo o bater\u00eda, o sea, cuando el m\u00f3vil me falla.<\/p>\n<p>Quiz\u00e1 no sea la mejor manera de promocionarlo (me hubiera gustado ver la cara de alguien que pasase\u00a0junto a una cabina y le sonase porque\u00a0yo habr\u00eda pegado un bote) pero no se puede negar que Telef\u00f3nica tiene ideas para reciclar su red de terminales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHas oido alguna vez sonar una cabina? \u00bfQu\u00e9 timbre (o tono si lo prefieres) deben tener? No tengo ni idea, no he o\u00eddo ninguna. Hasta ahora cre\u00eda que la gente solo llama a las cabinas en las pel\u00edculas. Pero al parecer este pasado viernes hab\u00eda algunas que sonaban. O eso pon\u00eda el anuncio que Telef\u00f3nica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[29,163],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-telefonia","tag-telefonica"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":4006,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/300\/revisions\/4006"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}