{"id":2991,"date":"2010-09-29T09:38:19","date_gmt":"2010-09-29T07:38:19","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2991"},"modified":"2016-07-01T12:13:47","modified_gmt":"2016-07-01T10:13:47","slug":"media-news-s39-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/09\/29\/media-news-s39-a10\/","title":{"rendered":"Media News S39 A10"},"content":{"rendered":"

Internet<\/strong>
\nMientras la blogosfera se sigue preguntando c\u00f3mo es, ya sea con un nuevo<\/a> The State of the Blogosphere<\/em> o con el gr\u00e1fico<\/a> de The Blog Herald<\/em>, la tuitesfera se est\u00e1 poniendo las manos en los bolsillos: \u00bfa cu\u00e1nto va el tuit patrocinado<\/a>? \u00bfY los usuarios a cu\u00e1nto<\/a>? Ambas esferas parecen seguir caminos diferentes aunque la segunda aprende de la primera y no cae en sus mismos errores.<\/p>\n

Televisi\u00f3n<\/strong>
\nLo de que los anunciantes quieren que vuelva la publicidad a TVE<\/a> era algo de esperar. Los telespectadores nos hemos convertido as\u00ed en conejillos de indias: ahora lo pruebas y cuando veas que te gusta, igual te lo quito. La sostenibilidad del modelo era discutida desde el inicio, en la teor\u00eda. No s\u00e9 qu\u00e9 tipo de \u00abf\u00f3rmulas publicitarias m\u00e1s adecuadas\u00bb tienen en mente, pero ser\u00eda retrocer.<\/p>\n

Publicidad<\/strong>
\nPor si alguien necesitaba alg\u00fan dato para convencerse de que los medios sociales no sirven para la adquisici\u00f3n de clientes a corto plazo, sino a largo utilizados como herramientas de branding, en Marketing news nos reciclan un gr\u00e1fico de eMarketing para confirmarlo. Adem\u00e1s, a\u00f1aden n\u00fameros de inversi\u00f3n, lo que siempre alegra si los n\u00fameros se multiplican considerablemente los \u00faltimos a\u00f1os.<\/p>\n

Redacci\u00f3n de contenidos web<\/strong>
\n101 enlaces<\/a>, nada m\u00e1s y nada menos, son los que ofrece Firehead sobre estrategias de contenidos<\/a>. Una larga recopilaci\u00f3n con recomendaciones de todo tipo desde must read<\/em> a casos de \u00e9xito y claro est\u00e1 art\u00edculos para hacerlo t\u00fa mismo. Ver estas listas me confirma la sensaci\u00f3n de que somos muchos los que vemos la necesidad de cuidar los contenidos en esta Internet que nos ha tocado vivir, llena de chupafeeds.<\/p>\n

Cine<\/strong>
\nEra evidente que\u00a0 lista del mejor actor de cine de acci\u00f3n ten\u00eda que estar plagada del casting de \u00abThe expendables\u00bb pero al a\u00f1adir \u00abde todos los tiempos\u00bb aparecen tambi\u00e9n nombres hist\u00f3ricos como Bruce Lee o Chuck Norris. Ya se sabe que estas encuestas<\/a> nunca se pueden tomar en serio pero a\u00fan as\u00ed me sorprende que sea Stallone el que aparezca como n\u00famero 1.<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet Mientras la blogosfera se sigue preguntando c\u00f3mo es, ya sea con un nuevo The State of the Blogosphere o con el gr\u00e1fico de The Blog Herald, la tuitesfera se est\u00e1 poniendo las manos en los bolsillos: \u00bfa cu\u00e1nto va el tuit patrocinado? \u00bfY los usuarios a cu\u00e1nto? Ambas esferas parecen seguir caminos diferentes aunque […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[124,349,167],"class_list":["post-2991","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-blogosfera","tag-medios-sociales","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"predecessor-version":[{"id":7453,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2991\/revisions\/7453"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}