{"id":297,"date":"2007-12-12T23:58:36","date_gmt":"2007-12-12T22:58:36","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=297"},"modified":"2007-12-13T00:10:08","modified_gmt":"2007-12-12T23:10:08","slug":"media-news-s50-a07","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/12\/12\/media-news-s50-a07\/","title":{"rendered":"Media News S50 A07"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nPor los chicos de TVlia me entero del cambio de web de Antena 3. Estoy de acuerdo, \u00a1ya tocaba! El reportaje<\/a> en el CiberPa\u00eds de la semana pasada dedicado a \u00abLa televisi\u00f3n que viene\u00bb me record\u00f3 el cap\u00edtulo<\/a> que escrib\u00ed ya hace un a\u00f1o sobre este mismo tema. La nueva web parece dar m\u00e1s\u00a0protagonismo al v\u00eddeo y la participaci\u00f3n de los\u00a0usuarios.\u00a0Como tambi\u00e9n les dure 3 a\u00f1os, tendremos tiempo de probarlo.<\/p>\n

Publicidad<\/strong>
\nCada vez que veo el nuevo anuncio<\/a> de Vodafone no puedo dejar de preguntarme por la voz en off, \u00bfpor qu\u00e9 parece que hable con asco? Las cintas son muy monas, quedan muy bonitas y todo lo que ellos quieran, pero esa voz me destroza el spot.<\/p>\n

Cine<\/strong>
\nDos de Notas de cine: una noticia<\/a> sobre \u00abThe happening\u00bb, lo\u00a0pr\u00f3ximo de M. Night Shyamalan, y una lectura<\/a> que parece interesante \u00abCiudades del cine\u00bb. Y una de Blog de cine: las promociones<\/a> de Indiana Jones y de\u00a0Batman.\u00a0<\/p>\n

Internet<\/strong>
\nVisitando Marketing directo descubro la publicidad contextual AdproX<\/a>.\u00a0B\u00e1sicamente en un art\u00edculo puedes encontrar palabras con enlaces reales y otros marcados\u00a0con otro estilo.\u00a0De los diferentes\u00a0formatos el que m\u00e1s me llama la atenci\u00f3n es el que aprovecha ventanas ya conocidas, como una actualizaci\u00f3n del Panda o un mensaje nuevo del Messenger, para promocionar marcas. Inconscientemente vas a hacer click, esto casi conseguir\u00eda enga\u00f1ar<\/a>.<\/p>\n

Prensa<\/strong>
\nNueva oleada del EGM y de nuevo anuncios para decir lo que se ha ganado en lectores y audiencia. Lo comentan El analista<\/a> y Periodistas 21<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n Por los chicos de TVlia me entero del cambio de web de Antena 3. Estoy de acuerdo, \u00a1ya tocaba! El reportaje en el CiberPa\u00eds de la semana pasada dedicado a \u00abLa televisi\u00f3n que viene\u00bb me record\u00f3 el cap\u00edtulo que escrib\u00ed ya hace un a\u00f1o sobre este mismo tema. La nueva web parece dar m\u00e1s\u00a0protagonismo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,6,2,3],"tags":[136,102,247,118,31],"class_list":["post-297","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-prensa","category-publicidad","category-television","tag-antena-3","tag-egm","tag-marketing-online","tag-novedad-editorial","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=297"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/297\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}