{"id":296,"date":"2007-12-09T19:38:33","date_gmt":"2007-12-09T18:38:33","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=296"},"modified":"2026-01-05T14:24:10","modified_gmt":"2026-01-05T13:24:10","slug":"ad-los-famosos-y-sus-productos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/12\/09\/ad-los-famosos-y-sus-productos\/","title":{"rendered":"[AD] Los famosos y sus productos"},"content":{"rendered":"<p>Hace unos d\u00edas que en <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25482\" target=\"_blank\">Marketing directo<\/a> publicaron los resultados de la <a href=\"http:\/\/www.personalitymedia.es\/sitio\/index.php?option=com_content&#038;task=view&#038;id=14&#038;Itemid=62\" target=\"_blank\">4\u00aa ola de Bar\u00f3metro de Personality Media<\/a>. Adem\u00e1s del Top10 de los m\u00e1s valorados y conocidos (con Mat\u00edas Prats, Amparo Bar\u00f3, Antonio Banderas, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=234\">Pau Gasol<\/a>, Rafa Nadal como el Top5), hay un par de datos interesantes:<\/p>\n<ul>\n<li>El 69% de los consumidores consideran m\u00e1s atractivas o mucho m\u00e1s atractivas las campa\u00f1as con presencia de personajes populares.\u00a0\u00a1<a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/03\/ad-publicidad-hecha-por-famosos.html\">Y sigue subiendo<\/a>!<\/li>\n<li>Entre los a\u00f1os 2006 y lo que llevamos del 2007, el uso de personajes famosos como prescriptores de una marca ha aumentado en un 20%.\u00a0<\/li>\n<\/ul>\n<p>Recupero estos n\u00fameros porque en apenas una semana se han publicado dos\u00a0noticias relacionadas con famosos que representan productos:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.elperiodico.com\/default.asp?idpublicacio_PK=46&#038;idioma=CAS&#038;idnoticia_PK=464529&#038;idseccio_PK=1028\" target=\"_blank\">Nicole Kidman denuncia a un diario por decir que no usa el perfume que representa<\/a><\/li>\n<li><a href=\"http:\/\/www.elpais.com\/articulo\/gente\/Teri\/Hatcher\/demandada\/pintalabios\/elpepugen\/20071205elpepuage_1\/Tes\" target=\"_blank\">Teri Hatcher ha sido demandada por usar un producto de la competencia<\/a><\/li>\n<\/ul>\n<p>Si despu\u00e9s de pagar millones porque un famoso\u00a0represente a una marca, la prensa descubre que en realidad no la utiliza, qu\u00e9 es mejor \u00bfcallarse o denunciarles?<\/p>\n<p>En un mundo ideal, los famosos utilizar\u00edan ese perfume o ese pintalabios porque les gusta, no porque les pagan por llevarlo. En un mundo ideal, las marcas buscar\u00edan al famoso que ya usa sus productos y se los regalar\u00eda para que no dejase de hacerlo. \u00bfTe acuerdas de Forrest Gump y su raqueta de ping pong?<\/p>\n<p>En mi mundo, no me importa qu\u00e9 perfume usa ella porque ya uso uno que me gusta (y desde luego no es Chanel).<\/p>\n<p>Algunas campa\u00f1as con famosos: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=241\">Coco Mademoiselle<\/a>, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=284\">Nespresso<\/a>, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=249\">Reebok<\/a>, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=262\">Ferrero<\/a>, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=187\">Dewarism<\/a>, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=174\">Magnum<\/a>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas que en Marketing directo publicaron los resultados de la 4\u00aa ola de Bar\u00f3metro de Personality Media. Adem\u00e1s del Top10 de los m\u00e1s valorados y conocidos (con Mat\u00edas Prats, Amparo Bar\u00f3, Antonio Banderas, Pau Gasol, Rafa Nadal como el Top5), hay un par de datos interesantes: El 69% de los consumidores consideran m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[346,140],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-perfumes","tag-patrocinio"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"predecessor-version":[{"id":36058,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/296\/revisions\/36058"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}