{"id":295,"date":"2007-12-07T09:08:12","date_gmt":"2007-12-07T08:08:12","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=295"},"modified":"2007-12-06T19:47:01","modified_gmt":"2007-12-06T18:47:01","slug":"ad-lista-para-una-publicidad-eficaz","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/12\/07\/ad-lista-para-una-publicidad-eficaz\/","title":{"rendered":"[AD] Lista para una publicidad eficaz"},"content":{"rendered":"<p>Descubro\u00a0en <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25595\" target=\"_blank\">Marketing directo<\/a> una checklist (<a href=\"http:\/\/www.marketingdirecto.com\/estudios\/Checklist.ppt\" target=\"_blank\">en ppt<\/a>) para descubrir la eficacia de la publicidad\u00a0seg\u00fan <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25328&#038;titular=SER%20CREATIVO%20DA%20BUENOS%20RESULTADOS\" target=\"_blank\">el estudio<\/a> \u00abCreatividad + Content Fit = \u00c9xito en el mercado\u00bb.\u00a0La resumo aqu\u00ed:<\/p>\n<p><strong>Creatividad<\/strong><\/p>\n<ul>\n<li><strong>Originalidad<\/strong>. Novedad, innovaci\u00f3n, rompedor, sorprendente<\/li>\n<li><strong>Claridad<\/strong>. Facilidad de comprensi\u00f3n<\/li>\n<li><strong>Poder de convicci\u00f3n<\/strong>. Argumentos cre\u00edbles, l\u00f3gicos<\/li>\n<li><strong>Realizaci\u00f3n<\/strong>. Convicci\u00f3n, homogeneidad<\/li>\n<li>\u00ab<strong>Want-to-see-again-factor<\/strong>\u00ab.<\/li>\n<\/ul>\n<p><strong>Content Fit <\/strong><\/p>\n<ul>\n<li><strong>Relevancia<\/strong>. Ajuste al tema y al producto en relaci\u00f3n al target<\/li>\n<li><strong>Diferenciaci\u00f3n<\/strong>. Servir\u00eda para la competencia<\/li>\n<li><strong>Consistencia<\/strong>. En sinton\u00eda con la comunicaci\u00f3n general y anteriores mensajes\u00a0<\/li>\n<li><strong>Credibilidad<\/strong>. Promesa de utilidad cre\u00edble<\/li>\n<li><strong>Efecto de Activaci\u00f3n<\/strong>.\u00a0\u00a0<\/li>\n<\/ul>\n<p>Apunto tambi\u00e9n unas frases de Javier Piedrahita en <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=25595\" target=\"_blank\">este mismo art\u00edculo<\/a>: \u00ab<em>se puede concluir que cuanto m\u00e1s creativa es la publicidad, m\u00e1s alta es la probabilidad de que el producto anunciado se venda bien<\/em>\u00ab.<\/p>\n<p>A\u00f1adiendo las etiquetas a este post me he dado cuenta que casi siempre que hablo de efectividad, la creatividad entra tambi\u00e9n. Siempre las he considerado unidas as\u00ed que me sorprende leer que \u00abel estudio tambi\u00e9n descubre que <strong>no toda publicidad exitosa es creativa<\/strong>\u00ab.<\/p>\n<p>Considero los anuncios de detergentes poco creativos, pero reconozco que son exitosos porque consiguen vender convenci\u00e9ndonos de que no har\u00e1 falta frotar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubro\u00a0en Marketing directo una checklist (en ppt) para descubrir la eficacia de la publicidad\u00a0seg\u00fan el estudio \u00abCreatividad + Content Fit = \u00c9xito en el mercado\u00bb.\u00a0La resumo aqu\u00ed: Creatividad Originalidad. Novedad, innovaci\u00f3n, rompedor, sorprendente Claridad. Facilidad de comprensi\u00f3n Poder de convicci\u00f3n. Argumentos cre\u00edbles, l\u00f3gicos Realizaci\u00f3n. Convicci\u00f3n, homogeneidad \u00abWant-to-see-again-factor\u00ab. Content Fit Relevancia. Ajuste al tema y al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[108,123],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-creatividad-en-publicidad","tag-efectividad-de-la-publicidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}