{"id":2912,"date":"2010-09-08T08:08:14","date_gmt":"2010-09-08T06:08:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2912"},"modified":"2010-09-07T20:59:49","modified_gmt":"2010-09-07T18:59:49","slug":"media-news-s36-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/09\/08\/media-news-s36-a10\/","title":{"rendered":"Media News S36 A10"},"content":{"rendered":"

Publicidad
\n<\/strong>\u00bfDos marcas del mismo sector utilizando la misma idea creativa? \u00bfTe acuerdas de un spot de mahonesa en el que retroced\u00edan para ver de d\u00f3nde ven\u00edan sus ingredientes? Pues s\u00ed, a las gallinas camperas de Calv\u00e9<\/a> y su \u00abcomida de verdad\u00bb\u00a0les ha salido un competidor, Hellmann’s<\/a>, que adem\u00e1s tambi\u00e9n copia a Mad men<\/a>. Pero como ambas son marcas de Unilevel<\/a>\u00a0y el mercado es diferente, el reciclaje de ideas est\u00e1 permitido. A\u00fan as\u00ed,\u00a0sorprende que no piensen que nos acordaremos y podremos mezclar ambas marcas.<\/p>\n

Internet<\/strong>
\n\u00a1Google y sus doodles! Cada vez que el buscador cambia su logo, Internet se vuelve un poco m\u00e1s culta ya que conmemoran aniversarios de personajes o descubrimientos, d\u00edas mundiales y celebraciones en general. Para una vez que (aparentemente) no hay informaci\u00f3n despu\u00e9s del click<\/a>, se disparan las hip\u00f3tesis. Ayer nos sorprendi\u00f3 con unas bolitas y la versi\u00f3n de El Mundo<\/a> compite con la de Mashable<\/a> que a su vez es desmentida<\/a>… \u00bfa qui\u00e9n crees t\u00fa?<\/p>\n

Cine<\/strong>
\nLas bandas sonoras de Hans Zimmer son de las pocas que me gusta escuchar, por el simple deseo de disfutar de la m\u00fasica, sin necesidad de pensar en la pel\u00edcula (aunque tambi\u00e9n es verdad que suelen ser pelis que me gustan). Por eso me parece una buena idea hacer un concierto suyo<\/a>, no solo para patrocinar una BSO en concreto, tambi\u00e9n para hacer una selecci\u00f3n m\u00e1s amplia.<\/p>\n

Televisi\u00f3n<\/strong>
\nYa est\u00e1 aqu\u00ed la nueva temporada televisiva: los ni\u00f1os vuelven al cole y los padres disfrutan de un prime time lleno de estrenos. Muchas series vuelven, aqu\u00ed<\/a> y all\u00ed<\/a>, y son otra vez las estrellas. El DVD volver\u00e1 a sacar humo para poder seguir los nuevos canales que, aunque con bastantes reposiciones, algo tambi\u00e9n estrenan para alegr\u00eda de la audiencia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad \u00bfDos marcas del mismo sector utilizando la misma idea creativa? \u00bfTe acuerdas de un spot de mahonesa en el que retroced\u00edan para ver de d\u00f3nde ven\u00edan sus ingredientes? Pues s\u00ed, a las gallinas camperas de Calv\u00e9 y su \u00abcomida de verdad\u00bb\u00a0les ha salido un competidor, Hellmann’s, que adem\u00e1s tambi\u00e9n copia a Mad men. Pero […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[98,68],"class_list":["post-2912","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-google","tag-series-de-television"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2912\/revisions\/2917"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}