{"id":2906,"date":"2010-09-01T08:08:39","date_gmt":"2010-09-01T06:08:39","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2906"},"modified":"2010-08-31T23:06:13","modified_gmt":"2010-08-31T21:06:13","slug":"media-news-s35-a10","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/09\/01\/media-news-s35-a10\/","title":{"rendered":"Media News S35 A10"},"content":{"rendered":"<p><strong>Internet<\/strong><br \/>\nFacebook est\u00e1 en boca de todos, para copiar o para ser copiado: su versi\u00f3n de <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/social-media-marketing\/foursquare-supera-los-tres-millones-de-usuarios-registrados\/\">Forsquare<\/a> se llama <a href=\"http:\/\/www.blogpocket.com\/2010\/08\/25\/controlando-places-en-facebook\/\">Places<\/a> y su <a href=\"http:\/\/www.readwriteweb.com\/archives\/the_rise_of_the_anti-facebooks.php\">antagonista<\/a> (al menos en la teor\u00eda) <a href=\"http:\/\/www.joindiaspora.com\">Diaspora<\/a>. Y <a href=\"http:\/\/mashable.com\/2010\/08\/31\/facebook-down-for-many-users\/\">cuando cae<\/a> provoca <a href=\"http:\/\/twitter.com\/CrackVan\/status\/22613437570\">m\u00e1s de<\/a> <a href=\"http:\/\/twitter.com\/simdalom\/status\/22611230597\">un susto<\/a> porque es un gigante presente en la vida de <a href=\"http:\/\/alt1040.com\/2010\/07\/facebook-llega-a-los-500-millones-de-usuarios\">mucha gente<\/a>, demasiada seguramente. Se me ocurre pensar en monopolio pero en realidad nadie obliga a nadie a estar en FB, como muchas otras cosas en la vida social 1.0, se hace por simple deseo de pertencia al grupo.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nA mi tambi\u00e9n me aparecieron <a href=\"http:\/\/telepatetico.blogspot.com\/2010\/08\/que-demonios-emite-la-sexta.html\">dos canales fantasmas<\/a> en la TDT en la \u00faltima sintonizaci\u00f3n. Est\u00e1n en blanco, bueno en negro pero hay se\u00f1al&#8230; o algo. Lo raro es que estos no tienen nombre. Y, una que tambi\u00e9n es rarita, los ha guardado, los \u00faltimos de la lista, pero los ha conservado. Tengo la esperanza de que alg\u00fan d\u00eda, en el habitual y aburrido zapping por 50 y pocos canales, me llevar\u00e9 una sorpresa. \u00bfEs esperar mucho encontrar un canal que se acerque un poco a mis gustos? Supongo que s\u00ed, sino no habr\u00eda tantos.<\/p>\n<p><strong>Cine<\/strong><br \/>\nAlgo pasa (ya no s\u00e9 si en la industria o es cosa m\u00eda) cuando las noticias sobre cine que m\u00e1s llaman mi atenci\u00f3n son versiones. <a href=\"http:\/\/www.notasdecine.es\/34129\/en-rodaje\/the-three-musketeers-de-paul-ws-anderson-fotos-del-rodaje\/\">\u00bfLos 3 mosqueteros? \u00bfEn 3D?<\/a> \u00bfOtra oportunidad para <a href=\"http:\/\/extracine.com\/2010\/08\/posible-reparto-fantastic-four\">\u00abLos cuatro magn\u00edficos\u00bb<\/a>? Pero de repente lo he visto claro: \u00bfqu\u00e9 tienen en com\u00fan todas estos reboots, remakes y adaptaciones varias? Que son pel\u00edculas que en otro tipo se llamar\u00edan blockbusters. Lo que pasa es que para que realmente lo sean han de conseguir conectar con la visi\u00f3n de los espectadores y seguir\u00e1n haciendo versiones hasta que se encuentre el director o productor que crea que la tiene.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nSe llama CAI (por las siglas en ingl\u00e9s de Inteligencia Creativa Artificial) y puede ahorrar trabajo a los creativos que buscan inspiraci\u00f3n. Es un software que ha inventado la agencia EURO RSCG y \u00abfunciona mediante objetivos de notoriedad, generaci\u00f3n de impulsos de compra, fidelizaci\u00f3n y contenci\u00f3n de clientes\u00bb seg\u00fan publica <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/tendencias\/euro-rscg-crea-un-software-para-hacer-anuncios\/\">MarketingDirecto<\/a>. La cuesti\u00f3n no es si borra del mapa a los copys o a las agencias, sino si consigue mejorar la efectividad de la publicidad y convertir a los usuarios en fans <a href=\"http:\/\/www.marketingcomunidad.com\/%E2%80%9Corigen%E2%80%9D-y-la-publicidad.html\">sin meterse en nuestra cabecita<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet Facebook est\u00e1 en boca de todos, para copiar o para ser copiado: su versi\u00f3n de Forsquare se llama Places y su antagonista (al menos en la teor\u00eda) Diaspora. Y cuando cae provoca m\u00e1s de un susto porque es un gigante presente en la vida de mucha gente, demasiada seguramente. Se me ocurre pensar en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[343,78],"class_list":["post-2906","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-facebook","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2906"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2906\/revisions"}],"predecessor-version":[{"id":2911,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2906\/revisions\/2911"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}