{"id":2854,"date":"2010-08-07T19:18:01","date_gmt":"2010-08-07T17:18:01","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2854"},"modified":"2010-08-07T19:22:07","modified_gmt":"2010-08-07T17:22:07","slug":"ad-publicidad-en-las-entradas-de-cine","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/08\/07\/ad-publicidad-en-las-entradas-de-cine\/","title":{"rendered":"[AD] Publicidad en las entradas de cine"},"content":{"rendered":"

Ten\u00eda que llegar el d\u00eda en que la publicidad invadiese algo que hasta ahora hab\u00eda sobrevivido intacto: la entrada de cine.<\/p>\n

Cuando ya nos hemos acostumbrado a que, adem\u00e1s de avances de pr\u00f3ximos estrenos, nos pongan anuncios de productos que ya vemos en televisi\u00f3n (y si haber pagado por ello); a que las marcas aparezcan con normalidad en la pantalla como parte de la vida cotidiana de los protagonistas (product placement); incluso a que la propia pel\u00edcula se promocione en todas partes para atraer gente a la sala… llega la publicidad en las entradas de cine.<\/p>\n

Y no hablo de la parte de atr\u00e1s, donde hace ya tiempo se ofrec\u00edan descuentos en comida r\u00e1pida (complemento ideal de algunas pel\u00edculas f\u00e1ciles de digerir), sino a la parte de delante y adem\u00e1s en un lugar privilegiado: al lado del t\u00edtulo<\/strong>.<\/p>\n

\n

\"origen
Entrada para la pel\u00edcula "Origen" con publicidad de "Diesel only the brave"<\/figcaption><\/figure>\n

A alguien se le ha ocurrido pensar que merec\u00eda la pena asociar la pel\u00edcula \u00abOrigen\u00bb con \u00abDiesel\u00bb<\/strong> (ya lo hicieron con Iron man<\/a>), en palabras m\u00e1s cercanas a la pel\u00edcula, han querido implantar en mi cabeza la idea<\/strong> de que existe una relaci\u00f3n entre las dos marcas… o quiz\u00e1 lo hacen con m\u00e1s pel\u00edculas. La cuesti\u00f3n es que esperaba ver por alg\u00fan lado algo relacionado con la fragancia pero no fue as\u00ed. Hubiese sido un detalle.<\/p>\n

La vida \u00fatil de una entrada es tan corta o larga como metraje tenga la pel\u00edcula, apenas se la mira un par de veces: solo al comprarla y al entrar se dedican unos segundos para confirmar que todo es correcto. Al salir, como los billetes de transporte usados, mucha gente las tira porque el viaje, la pel\u00edcula ha acabado.<\/p>\n

Aunque ninguna es m\u00e1gica como la de \u00abEl \u00faltimo gran h\u00e9roe\u00bb, una entrada de cine tiene algo de coleccionista, de fetiche. Yo guardo pr\u00e1cticamente la de todas las pelis que he visto\u00a0(algunas ya\u00a0han perdido la tinta). La de \u00abOrigen\u00bb la guardar\u00e9\u00a0con m\u00e1s cuidado\u00a0por ser la primera vez que veo publicidad en una entrada de cine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ten\u00eda que llegar el d\u00eda en que la publicidad invadiese algo que hasta ahora hab\u00eda sobrevivido intacto: la entrada de cine. Cuando ya nos hemos acostumbrado a que, adem\u00e1s de avances de pr\u00f3ximos estrenos, nos pongan anuncios de productos que ya vemos en televisi\u00f3n (y si haber pagado por ello); a que las marcas aparezcan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,2],"tags":[228],"class_list":["post-2854","post","type-post","status-publish","format-standard","hentry","category-cine","category-publicidad","tag-entradas-de-cine"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2854"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2854\/revisions"}],"predecessor-version":[{"id":2859,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2854\/revisions\/2859"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}