{"id":2850,"date":"2010-08-06T12:28:33","date_gmt":"2010-08-06T10:28:33","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2850"},"modified":"2010-08-06T12:28:33","modified_gmt":"2010-08-06T10:28:33","slug":"www-cuando-promocionar-algo-online","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/08\/06\/www-cuando-promocionar-algo-online\/","title":{"rendered":"[WWW] Cu\u00e1ndo promocionar algo online"},"content":{"rendered":"

Daniel contesta en su post sobre si se debe o no promocionar una tienda antes de que se inaugure.<\/a> Yo no voy a poner ninguna tienda pero su post me anima a escribir sobre cu\u00e1ndo es adecuado promocionar algo en el mundo online.<\/p>\n

Blog<\/strong>
\nLo digo en \u00abTu blog paso a paso<\/a>\u00bb y lo repito siempre que me preguntan: un blog sin posts o con el primero no tiene sentido promocionarlo. \u00bfDe qu\u00e9 va a servir atraer el tr\u00e1fico si no hay nada que ofrecer? Siguiendo el s\u00edmil de la tienda, imag\u00ednate que la inauguras vac\u00eda, \u00bfcu\u00e1ntos creen que volver\u00e1n por ah\u00ed? S\u00ed, los que est\u00e1n de paso pero en la blogosfera es m\u00e1s f\u00e1cil pasar que pasear. \u00bfC\u00f3mo va a saber la gente que le interesa qu\u00e9 y c\u00f3mo escribes si no hay nada que ver? El 10 es buen n\u00famero muchas veces, en cuanto a n\u00famero de posts antes de dar a conocer un nuevo blog, tambi\u00e9n.<\/p>\n

Web o<\/strong> microsite<\/strong>
\nM\u00e1s de lo mismo: Me han escrito alguna que otra vez para que promocione p\u00e1ginas que pr\u00e1cticamente a\u00fan tienen el cartel de ‘en construcci\u00f3n’. Mal ejemplo de blogmarketing que servir\u00eda como caso de estuio. Una cosa es que env\u00eden informaci\u00f3n antes de poner en marcha el proyecto. Eso est\u00e1 bien: buscan crear ambiente, generar ruido\u00a0 antes de la inauguraci\u00f3n. Pero las cosas han de funcionar, tener algo que ver. Hablo de un buen teaser que llame la atenci\u00f3n para el futuro, no s\u00f3lo de un ‘deja tu correo que te avisamos de cuando est\u00e9 todo en marcha’.<\/p>\n

Algo social<\/strong>
\nY m\u00e1s de lo mismo: cualquier otra estrategia de contenidos en medios sociales necesita contenidos para empezar. S\u00ed, puedes empezar con los amigos de tus amigos, pero antes de pedir desesperadamente ser amigo, mejor que tengas algo que ofrecer, que aportes algo. Est\u00e1 claro que si eres una gran marca, es muy f\u00e1cil conseguir que te sigan aunque no digas nada de nada. Pero puestos ah\u00ed para dialogar, que sea con una base, \u00bfno?<\/p>\n

Este post bien podr\u00eda haber sido un tweet porque se podr\u00eda resumir en: para conversar primero hay que hablar solo (y escuchar) pero a\u00fan antes encontrar tu voz propia.<\/strong> Pero al final, he preferido utilizar unas 380 palabras y un poquito m\u00e1s de tiempo para enlazar y ejemplificar la idea que hay detr\u00e1s de esos 94 caracteres.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daniel contesta en su post sobre si se debe o no promocionar una tienda antes de que se inaugure. Yo no voy a poner ninguna tienda pero su post me anima a escribir sobre cu\u00e1ndo es adecuado promocionar algo en el mundo online. Blog Lo digo en \u00abTu blog paso a paso\u00bb y lo repito […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[124,247],"class_list":["post-2850","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-blogosfera","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2850"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2850\/revisions"}],"predecessor-version":[{"id":2853,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2850\/revisions\/2853"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}