{"id":2840,"date":"2010-08-03T12:58:00","date_gmt":"2010-08-03T10:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=2840"},"modified":"2010-08-03T12:58:12","modified_gmt":"2010-08-03T10:58:12","slug":"www-investigando-a-google","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2010\/08\/03\/www-investigando-a-google\/","title":{"rendered":"[WWW] Investigando a Google"},"content":{"rendered":"

Todos somos fans de alguna marca, los chicos de MarketingTakeAway no los hicieron recordar no hace mucho<\/a>. Ya vimos entonces que hay varios tipos de fans: este post est\u00e1 inspirado en los fan\u00e1ticos investigadores de una marca<\/strong>, en concreto, en los que ponen a Google bajo el microscopio<\/a>. Gracias a ellos, los que somos simples seguidores nos enteramos de las novedades de la marca antes de que la propia empresa las comunique oficialmente.<\/p>\n

Dos ejemplos estos d\u00edas: 1\/ Google Punch<\/strong> fue descubierto en una presentaci\u00f3n de GDocs que nada ten\u00eda que ver con este posible nuevo tipo de documento, cocktail o lo que sea. Sale durante segundo en pantalla pero ya tiene cientos de p\u00e1ginas dedicadas a tratar de averiguar qu\u00e9 es<\/a>. 2\/ Google GMail<\/strong> tiene posibles novedades en la rec\u00e1mara y ya est\u00e1n los fans sacando las diferencias<\/a> como si fuese un juego descubrir m\u00e1s que ning\u00fan otro.<\/p>\n

Mientras, en Google se deben estar frotando las manos del ruidillo que se genera a su alrededor. Quiz\u00e1 las pistas se escapan de manera intencionada <\/strong>s\u00ed, pero alguien tiene que estar atento para recogerlas e interpretarlas. Eso es lo que hacen los fan\u00e1ticos de Google (y de otras muchas marcas).<\/p>\n

Al final, no se sabe ya qui\u00e9n investiga a qui\u00e9n<\/strong>: \u00bflas empresas tratan de descubrir las reacciones de la gente antes de desarrollar los productos (ejemplo 1) o son los usuarios los que buscan desesperadamente las novedades de sus marcas favoritas (ejemplo 2)?<\/p>\n

Sea cual sea el caso, es evidente que Internet es el medio perfecto para hacer las dos cosas. Antes de los medios sociales, la investigaci\u00f3n de mercados era m\u00e1s artesanal. Ahora, adem\u00e1s, sin darnos cuenta o queriendo, todos somos parte del mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Todos somos fans de alguna marca, los chicos de MarketingTakeAway no los hicieron recordar no hace mucho. Ya vimos entonces que hay varios tipos de fans: este post est\u00e1 inspirado en los fan\u00e1ticos investigadores de una marca, en concreto, en los que ponen a Google bajo el microscopio. Gracias a ellos, los que somos simples […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[98],"class_list":["post-2840","post","type-post","status-publish","format-standard","hentry","category-internet","tag-google"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=2840"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2840\/revisions"}],"predecessor-version":[{"id":2844,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/2840\/revisions\/2844"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=2840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=2840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=2840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}