{"id":284,"date":"2007-11-20T22:28:56","date_gmt":"2007-11-20T21:28:56","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=284"},"modified":"2007-11-20T22:32:19","modified_gmt":"2007-11-20T21:32:19","slug":"ad-trailers-de-coca-cola-y-nespresso","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/11\/20\/ad-trailers-de-coca-cola-y-nespresso\/","title":{"rendered":"[AD] Trailers de Coca-Cola y Nespresso"},"content":{"rendered":"<p>Es una sorpresa encontrar alg\u00fan anuncio nuevo e\u00a0interesante entre muchos repetidos y aburridos. Y <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/05\/ad-lunes-noche-de-estreno.html\">los lunes<\/a>, suelen dar este tipo de alegr\u00edas. Ayer dos, una para George Clooney y su Nespresso y la otra para Coca-Cola, <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/12\/ad-la-mquina-de-coca-cola.html\">de nuevo<\/a>, y su estreno para Navidad. Los dos spots solo tienen una cosa en com\u00fan: son trailers.<\/p>\n<p>La marca de refrescos ha formateado <a href=\"http:\/\/www.youtube.com\/watch?v=Seg791S4n_g\" target=\"_blank\">el spot<\/a> como el trailer de \u00ab<strong>La f\u00e1brica de la felicidad<\/strong>\u00ab, que no es ninguna pel\u00edcula sino otro spot. Explica la historia de un h\u00e9roe que ha de recuperar \u00abel bien m\u00e1s preciado\u00bb de un lugar fant\u00e1stico. La m\u00fasica le da el toque \u00e9pico que todo viaje, peligros incluidos, ha de tener. Y como un trailer m\u00e1s, acaba con la fecha de estreno (10 de diciembre) y la URL a visitar <a href=\"http:\/\/www.cocacola.es\/\">www.cocacola.es<\/a>.<\/p>\n<p>Si\u00a0visitas la web encontrar\u00e1s un banner hacia <a href=\"http:\/\/navidad.cocacola.es\/\">navidad.cocacola.es<\/a>\u00a0donde puedes ver el spot, descargarte melod\u00edas y fondos y estar pendiente de la cuenta atr\u00e1s para el estreno.<\/p>\n<p>El spot de Nespresso\u00a0tambi\u00e9n es un trailer pero no\u00a0ha sido tratado como tal, sino como un medio para llevar a la gente a ver la pel\u00edcula \u00ab<strong>George who?<\/strong>\u00bb en su web. Es solo un avance que te ayuda a entender de qu\u00e9 va aunque no sabes que es una peli hasta que ves que pone \u00abDescubre el final en <a href=\"http:\/\/www.nespresso-whatelse.com\/\">www.nespresso-whatelse.com<\/a>\u00ab.<\/p>\n<p>Entrando en la web vemos lo que parece ser otra demostraci\u00f3n del esfuerzo de una\u00a0marca por hacer\u00a0un corto donde tan importante es el actor como el director (el \u00faltimo ejemplo, la nueva entrega de Freixenet que <a href=\"http:\/\/www.lavanguardia.es\/lv24h\/20070919\/53394769780.html\" target=\"_blank\">pronto veremos<\/a>). Pero en realidad, no es una pel\u00edcula sino la suma de varios spots en un spot largo. Es decepcionante, pero no se puede negar que lo han intentado: entrevistas, c\u00f3mo se hizo, fotos&#8230;<\/p>\n<p>En definitiva, dos estrategias diferentes pero con el mismo objetivo: de la publicidad, al cine.<\/p>\n<p>Anteriormente&#8230; <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2004\/12\/ad-anuncios-que-son-cortometrajes.html\">anuncios que son cortometrajes<\/a>, tambi\u00e9n por Navidad pero de 2005.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es una sorpresa encontrar alg\u00fan anuncio nuevo e\u00a0interesante entre muchos repetidos y aburridos. Y los lunes, suelen dar este tipo de alegr\u00edas. Ayer dos, una para George Clooney y su Nespresso y la otra para Coca-Cola, de nuevo, y su estreno para Navidad. Los dos spots solo tienen una cosa en com\u00fan: son trailers. La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[176,235],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-coca-cola","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}