{"id":281,"date":"2007-11-17T20:28:29","date_gmt":"2007-11-17T19:28:29","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=281"},"modified":"2022-11-16T09:30:09","modified_gmt":"2022-11-16T08:30:09","slug":"prensa-spot-loteria-navidad-2007","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/11\/17\/prensa-spot-loteria-navidad-2007\/","title":{"rendered":"[PRENSA] Spot Loter\u00eda Navidad 2007"},"content":{"rendered":"<p>El primero de los anuncios cl\u00e1sicos navide\u00f1os, ya est\u00e1 aqu\u00ed. El spot que este a\u00f1o Loter\u00eda Nacional dedica a promocionar su\u00a0<strong>Premio Gordo\u00a0del 22 de diciembre<\/strong> puede verse por televisi\u00f3n desde este jueves. Pero no es ah\u00ed donde lo he visto primero. No, ha sido por Internet, en un medio digital.<\/p>\n<p>Para\u00a0la <strong>campa\u00f1a del\u00a02007<\/strong>, Loter\u00eda Nacional <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/11\/ad-el-calvo-no-toca-este-ao.html\">tampoco<\/a> cuenta con el calvo que tanto esp\u00edritu navide\u00f1o ha repartido. Con el slogan \u00ab<strong>La suerte es de todos. Toma parte<\/strong>\u00ab, el spot busca involucrar a toda la sociedad en la b\u00fasqueda de suerte, en otras palabras, en la compra de un d\u00e9cimo premiado que cumpla nuestros sue\u00f1os, aunque sea pedir la Luna.<\/p>\n<p>La noticia que publican los medios desde EFE (por ejemplo, <a href=\"http:\/\/www.publico.es\/017358\/marruecos\/inmigrantes\/anuncio\/loteria\/navidad\/la\/suerte\/todos\" target=\"_blank\" rel=\"noopener\">P\u00fablico<\/a>, <a href=\"http:\/\/www.larazon.es\/noticias\/noti_soc31416.htm\" target=\"_blank\" rel=\"noopener\">La Raz\u00f3n<\/a>, <a href=\"http:\/\/www.abc.es\/20071115\/sociedad-sociedad\/loteria-dirige-mirada-inmigrantes_200711151808.html\" target=\"_blank\" rel=\"noopener\">ABC<\/a>)\u00a0es que <strong>se busca involucrar a los inmigrantes<\/strong>. Esta conclusi\u00f3n se saca de una frase y de una imagen (adem\u00e1s que de la nota de prensa, supongo). Despu\u00e9s de verlo, tambi\u00e9n podr\u00edan escribir que se quiere incentivar a\u00a0los mayores a que hagan ejercicio o a aumentar la solidaridad. Todo depende del punto de vista de lo que es noticiable.<\/p>\n<p>Otra cosa\u00a0interesante es que, aunque otros medios ni lo han considerado noticia, otros adem\u00e1s de incluirla\u00a0<strong>ponen a disposici\u00f3n de sus lectores el v\u00eddeo al spot<\/strong> (que a\u00fan no encuentro). Es el caso del <a href=\"http:\/\/www.adn.es\/ciudadanos\/20071115\/NWS-2083-Marruecos-inmigrantes-loteria-anuncio-suerte.html\" target=\"_blank\" rel=\"noopener\">adn<\/a>, <a href=\"http:\/\/www.elmundo.es\/elmundo\/2007\/11\/15\/comunicacion\/1195147877.html\" target=\"_blank\" rel=\"noopener\">El Mundo<\/a>\u00a0y, l\u00f3gicamente por facilidad de acceso, la web de <a href=\"http:\/\/www.informativos.telecinco.es\/anuncio\/loteria\/navidad\/dn_57205.htm\" target=\"_blank\" rel=\"noopener\">Informativos TeleCinco<\/a>.<\/p>\n<p>Si <a href=\"http:\/\/www.eiaa.net\/news\/eiaa-articles-details.asp?lang=5&#038;id=155\" target=\"_blank\" rel=\"noopener\">es cierto<\/a> que cada vez vamos m\u00e1s hacia el ordenador que hacia la televisi\u00f3n, \u00bf<strong>qu\u00e9 sentido tiene depender de una cadena para emitir los spots<\/strong>? Para seg\u00fan qu\u00e9 p\u00fablico, ninguno. Adem\u00e1s un medio digital tiene una\u00a0audiencia m\u00e1s interesada en ver el v\u00eddeo ya que est\u00e1 leyendo la noticia y no viendo c\u00f3mo interrumpen su serie favorita.<\/p>\n<p>Qui\u00e9n me iba a decir a mi que podr\u00eda <strong>ver\u00a0un spot antes de que saliese por televisi\u00f3n en la web de un peri\u00f3dico<\/strong>.<\/p>\n<p>Por cierto, <a href=\"http:\/\/www.consumer.es\/web\/es\/economia_domestica\/2007\/11\/16\/171924.php\" target=\"_blank\" rel=\"noopener\">seg\u00fan parece<\/a> los espa\u00f1oles nos gastaremos\u00a0una media de 75 euros por persona. La inversi\u00f3n en el spot, lo emitan donde lo emitan,\u00a0parece que les sale a cuenta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primero de los anuncios cl\u00e1sicos navide\u00f1os, ya est\u00e1 aqu\u00ed. El spot que este a\u00f1o Loter\u00eda Nacional dedica a promocionar su\u00a0Premio Gordo\u00a0del 22 de diciembre puede verse por televisi\u00f3n desde este jueves. Pero no es ah\u00ed donde lo he visto primero. No, ha sido por Internet, en un medio digital. Para\u00a0la campa\u00f1a del\u00a02007, Loter\u00eda Nacional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6,2],"tags":[580,40,171,36],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-prensa","category-publicidad","tag-campanas-navidenas","tag-onlae","tag-solidaridad","tag-video-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"predecessor-version":[{"id":34639,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/281\/revisions\/34639"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}